2010 Will Be The Year!!!

2009 was great, really. I grew enormously as an artist, and my understanding of business has grown exponentially. Ok, maybe not exponentially, but I do understand more than I did!

As great as 2009 was, 2010 is going to be even better! I will have some fun and fabulous "collections" and I will promote them ferociously! I am working on several of these collections currently, and hope to have a photo shoot in the next month! For the first time, ideas are actually coming together into multiple pieces...very exciting, as I have spent a lot of time evolving my style and focus since beginning my company in 2007. I feel more than ever that I actually "know what I'm doing".

My main goal for 2010 is to further develop the branding of my business, as well as obtain press coverage to get my name out there, all while having fun and continuing the learning process, which never stops!

I hope all of you realize your goals in 2010...at least some of them. Never stop trying! And never stop dreaming!

Jewelry Tag Branding

As anyone who is trying to build a business knows, branding is a crucial part of marketing. For quite a while I have realized that when someone purchased one of my items, chances are, two months later they will not remember who made the necklace or where it came from. I finally came up with a solution after seeing what a fellow seller on etsy was doing.

After running out of ink on my inkjet printer and not wanting to pay the money for new cartridges, I decided to hand-typeset a logo tag on shrink plastic. Not perfect, but it really adds something to my pieces, and at least now people will remember where their purchase came from. I wish I had done this sooner! I was able to fit about 48 tags on one 8x10 sheet of shrink plastic. The cost of one sheet is around 60 cents. So each tag costs me just over 1 cent!

Don't get me wrong, I would love to have tiny metal tags with a professionally embossed logo like this, but for now, my charming little hand made plastic tags will have to do.