Five Year Plan

I started dabbling in jewelry design five years ago. I didn't expect much to happen for the first three years at least. I read that most businesses don't turn a profit the first five years. I told myself I'd give it five years. So here I am...I don't feel like I have come any closer to turning a profit than when I started doing this five years ago. It has been ultra hard during this recession to convince people that, yes, they should buy a new piece of handmade jewelry even though they lost their job and their house is about to go into foreclosure.


I have seen other artists who have had sales...numerous sales, actually. Artists whose work is no better than my own. Why is that? What makes the difference? Well, I'm not entirely sure. I think a lot of it is luck, honestly. I know that there are some things that I need to do better, though:


1. Marketing. I have to get into the habit of doing some marketing every. single. day. I have a short amount of patience and often I will go full force on marketing myself for a week, see no results, then give up. I have to remember that it doesn't work that way. It builds up over time. I read Jack Canfield's The Success Principles, which was a great read. He talks about doing five things every day that help market your business. I think about that every day, but don't follow through. That hurts my business because if I don't hit the market with my name every day, people will forget who I am.


2. Hustling. If I had the courage and confidence to really hustle my product, I could sell it. I'm sure of it. The problem is I don't. The confidence is coming along, but the courage? I get an anxiety attack just thinking about it. I prefer to do shows and tell people "hello" and "let me know if you have any questions." The other day I was browsing at a Swarovski store. The saleslady was trying SO hard to make a sale to me or my mother. It was so annoying, I just wanted to get out of the store asap! It was like she didn't even really "see" us, she just saw a potential sale. I don't want to be that sort of person, always pushing a sale. That said, I miss great opportunities when I'm out and someone says "I love your necklace." and I simply say "Thanks." I know what you're thinking. Believe me, I know. I'm working on it.


3. Patience. I have realized that five years is nothing. It has gone by in a flash. I may not be making a profit, but I have come a long, long way since 2007. This dawned on me when I created a board on pinterest recently. The things I have accomplished in five short years made me proud of myself. It's not all about the money, anyway. It's about the journey.


So what's my five year plan now? I'm not sure. I think I'll just focus on one year at a time.

Bizarre Bazaar 2011

This was my second year selling at the Bizarre Bazaar in Lawrence, KS. I was told about this event from a fellow artist a couple of years ago. It is not advertised as far as the application goes, yet over 400 people apply for the show every year. It is a first-come, first-serve show. Once you get the application mailing, you have to pop it right back in the mail with your entry fee the same day, as they fill up usually within a couple of days. I am amazed at the quality of artists in this show, especially as it is non-juried, but all items are expected to be hand made by the artist. It is truly a pleasure being surrounded by so many great artists.

Unlike last year, the event was held Friday evening in addition to all day Saturday. Last year I had my two tables set up side by side and only had room for a small stool to sit on - that made for a long day! This year I set them up one in front of the other and added a backdrop. Not only did I have room for two chairs, the backdrop really helped bring attention to my booth.

I also took advantage of the electrical outlets available. The extra lighting makes a world of difference when it comes to jewelry.

Sales were good. Not amazing, "oh-my-gosh I can't believe how much money I made" good, but they were up slightly over last year. I even had a repeat customer from last year search me out to purchase more of my designs. That was the best! I also sold to one of the founding members of the Kansas City Artists Coalition. She purchased almost all of the cuffs I had for sale.

I feel like I am gaining a following. I also feel exhausted. It takes every bit of energy I have to get through these shows because I hate the actual "selling". I don't like standing there talking to people all day. It is simply exhausting. That said, I do love that most people had really good reactions to my collections. That makes the physical and mental exhaustion worth it.

Before doing this show, I had been suffering a severe lack of motivation. A period of "why am I even doing this?"..."do I really like doing this?"..."why isn't it fun any more?"...this show bounced me out of that, somewhat. I am more inspired to create than I was before. It's hard at times to just focus on the creating and not think about the bottom line. However, at the end of the day, if this is going to be a business, it has to make money. I can't survive on simply looking at my pretty creations. I have to SELL them. That can be a tough task in this economy and especially in this field, which is SATURATED with designers, as well as cheap imports.

SO...I am going to spend some time pondering this task...brainstorming...and hopefully coming up with new collections that will blow people's minds.

I don't have any more shows scheduled the remainder of this year, but I do have items listed on etsy, and I will be listing some new creations. I am really looking forward to spending a lot of quality time with family and friends. That is always a great way to re-energize. Happy Holidays!