Hello ArtFire

I recently opened up a shop on ArtFire, which is most likely going to become the permanent home of my shop, which for the past three years has been on etsy.

It was the amazing deal they recently offered that prompted me to look into ArtFire further. Just under $6 per month, list all you want, no fees on the selling end. I can easily spend that on etsy in a week, just listing items or relisting in an attempt to get a few seconds on the front page.

Up until a year ago, etsy was good for me. I averaged a sale per week...not horrible, not amazing, but it was consistent, as were views. As etsy has gotten super saturated with sellers, the views and the sales have continued to slow, no matter how many items I list or how much I promote my shop. I notice that often when I list an item, it never shows up on the front page, thanks to the batch uploading etsy implemented.

Needless to say I have been frustrated, and, although I love etsy, there are a few features about ArtFire that I love even more, as will my customers.

You do not have to open an account with ArtFire to buy! I think this is awesome! I really think I have lost some buyers because they don't want another account with another username and another password. They just want to buy something and get on with their life!

Also, sellers can run coupons and sales very easily! In fact, I am running a 20% off coupon the entire month of October for everything in my ArtFire shop! If I wanted to do this on etsy, I would have to "refund" buyers the difference in Paypal, or go through and mark down each item manually.

Finally, the search engine on ArtFire is so much better. Example: I did a search for "resin bangle". On etsy, there were over 47,000 results, many of them having nothing to do with "resin bangle". On ArtFire, the same search yielded a mere 7,000 results, most of them relevant. Granted, I know the traffic is higher on etsy, but still, their search engine leaves much to be desired.

SO, long story short, I have set up shop on ArtFire. And, like I said, I am running a sale for the month of October. 20% off any purchase! Just type in "october20" at checkout!

Ice Inspired

I have always wanted to create clear pieces of jewelry, but have not been able to produce a top-quality product until now! I recently upgraded to a jewelry-quality resin (created by Resin Obsession). Although it is more than twice the cost of the resin I used previously, it is undeniably worth the extra expense! It's ultra clear, non-yellowing and cures much harder, which opens the door for me to make many of my new design ideas a reality!

I love to look to the top designers for inspiration, and I recently watched (over and over again, might I add), the Chanel 2010 Fall/Winter Ready To Wear runway show. After drooling over the elegant, ice-like jewelry that came down the runway, I have been experimenting with my own ice-inspired pieces. As much as I hate (hate doesn't even seem strong enough of a word) winter, it is inevitably approaching my part of the country and the artist in me is attempting to embrace it. Here are some upcoming pieces, fresh from my studio:My ice rings are completely made by hand, beginning with a prototype, which is then molded out of silicone, and finally cast in resin. After curing, the final details are hand carved by me, meaning no two rings are ever alike. The tops are accented with sparkling Swarovski crystals!

This icicle inspired pendant is cast in a commercial mold, then manipulated before it finishes curing, creating the icy effect. After curing the final details are hand carved. It is simply stunning!

White Oak branches are used to create this pendant and earrings set. I make a custom mold of each individual branch, then cast in resin. The finished pieces are as beautiful as real branches after a Kansas ice storm, but won't ever melt!

I am completely in love with each and every one of my new creations! They will be available soon in my shop! I cannot wait to do the photo shoot for this collection! It's going to be amazing!

On The Fringe Of Fall

This is the time of year I begin longing for the first days of fall. Days with crisp, cool breezes that allow for layers. I love the season. It's the best weather season in Kansas City!

My favorite part of fall is pulling out clothes I haven't worn in months. I love how things seem almost new when you haven't worn them for a while. And I love dreaming up new jewelry to reflect the cooler season! A couple of years ago I made a fringe-styled necklace that was a perfect accessory to wear on chilly evenings out. This year, I have redesigned it, and am going to just love wearing it!

The beads are all handcrafted from black polymer clay and styled to look like lava beads, finished with a metallic sheen. The largest beads are a little over one inch in diameter. The fringe is created by hand-knotting individual sections of yarn between each bead. It is so cozy! On a cool fall evening it not only adds a touch of warmth, but also tons of style!

I might be offering a couple of these for sale later in the season, so keep your eyes out as the weather cools down!

Hot Hardware!

I am so in love with my new Aisle 15 Collection, I almost forgot how horrible the heat and humidity are in Kansas City right now!

I chose basic black today (as I often do) and accented the outfit with two items from my Aisle 15 Collection; the Washer Cross Necklace and matching cuff bracelet.

I discovered a new layered look, pairing a frilly fitted black top with a basic dark grey tank as an overlay. I simply pulled the collar over the top of the tank and voila! A new look! Exciting indeed! : )

Don't forget to check out the Aisle 15 Collection! If you live in the Kansas City area, check out select pieces exclusively at NGBoutique in Westport, 4149 Pennsylvania, Kansas City.

My Customers Are Rock Stars!

I just looooove it when customers tell me how much they love a piece they purchased! I love it even more to get a photo! Here is Sara, who recently rocked her Rock Star Necklace at a concert in Chicago. This is a great photo, not only of Sara, but it shows off the sparkly awesomeness of this necklace so well!

Sara is a fellow blogger. Check out her blog here!

Aisle 15

Before I officially started my jewelry business, I had been involved in graphic design, as well as rehabbing homes for resale. Odd combination, I know. For the five years I spent painting, tiling, tearing things out and putting better things back in, I practically lived at places like Lowe's, Home Depot and Ace Hardware. Everything I saw at these stores my mind contorted into a piece of art. Aisle 15 at Home Depot was my favorite aisle. Washers, retaining rings, nuts, bolts...wow. It was like a gold mine for my artist mind!

When I first started designing and selling jewelry in 2007, I constantly thought about creating a line that revolved around that simple hardware I had passed by almost every day when rehabbing homes. So, when exploring concepts for my fall collection, I re-visited this idea and started experimenting. I created a necklace for myself using a steel retaining ring and a jet black Swarovski pendant and knew I was on to something by the sheer number of compliments I received.Local singer/songwriter Jillian Riscoe models what was the original necklace design that inspired this line.

Utilizing the elements of that necklace design, I created a collection that is edgy and elegant at the same time.Stunning local model Courtney Lace, wearing numerous pieces from the collection. All pieces feature brass or steel hardware paired with genuine Swarovski crystals.
Jolie Carrillo-Allen, make-up artist, styles Courtney for the shoot.

In addition to Jillian, Courtney and Jolie, Jen Thomas, owner of The Last Tangle Salon was on hand for hair, and all photography was taken by the incredible Vicki Smith. It was such a pleasure to collaborate with this group of talented and professional women!

Aisle 15 will be available in my etsy shop on August 1, 2010. Select pieces will also be available at Nikki Grant Boutique in Westport.

Butterfly Rising

It's hot here in Kansas City. Really hot. And humid. Really humid. And that calls for a gauzy, light maxi dress. Covered in butterflies :) and accented with pieces from my Rising Collection.

I wore this dress to a somewhat informal wedding about 12 years ago. I love it! The colors are amazing, and it is very comfortable. Trying to find pieces from my collections to accent this dress was rather difficult. I didn't want to select any piece that would compete with the fabric design.

Therefore, I chose a simple necklace and earrings. Cast in clear resin, they feature glass seed beads, meticulously hand-placed in a cascading arrangement. The pieces shown here are my own that I sanded to a matte finish. You can see the actual collection for sale here.

Happy Summer!

A Vine Time

I recently had dinner with a group of women who blog about fashion. Since discovering fashion blogs, I have had SO much fun perusing through hundreds of them! It is so interesting to see how different people put fashion together in different ways throughout the world!

I never considered myself a fashion blogger because this blog is mainly for my jewelry designs. However, the more I think about it, the more I realize that jewelry is such an integral part of fashion, that I should infuse more fashion with my jewelry to better show it. So, I have decided to try my hand at photographing myself wearing my jewelry - thank goodness for my tripod!

The other day I finally got to my hairstylist for a long overdue cut and style. This was my ensemble for the day, accented with my one-of-a-kind Waffle Necklace, and a stack of three of my resin bangle designs: Floating Gold, Muted Gold, and Black Crystal , which was recently sold to a buyer in London (yay!). I should note that the jewelry shown was only worn for the photo.

The rest of my outfit consists of: vine-printed shirt, Frazier Lawrence via TJMaxx (I bought this shirt years ago and it has been fabulous! It's just stretchy enought that I was even able to wear it through half of my pregnancy six years ago), skirt (I love a skirt with pockets!), Forever21, $10.50, shoes, Mila Paoli, $20 via TJ Maxx.

In A Boutique, Baby!

I am so excited to announce that a selection of my jewelry will be available at Nikki Grant Boutique!

Nikki Grant just moved to Kansas City from New York, where she lived and worked during the last ten years. Her Kansas City store is total awesomeness!

If you live in Kansas City, you should visit her boutique in Westport. She does all her own buying, and is very, very good at selecting edgy styles that are not too over-the-top. See incoming styles on the NGB facebook page here.

Courting Retail

After spending the last few months preparing collections and getting my website together, I decided it was time to seek out some potential partnerships with retail shops. I have done consignment, and still do, but it is quite a financial strain to have to create all product up front, then wait (sometimes for a loooong time) for it to sell.

Now that I have a more concrete focus and definition to my collections, I feel confident in offering a select few as wholesale options. But how to go about it? I have no real experience or training in selling or marketing, plus I'm not a natural born salesperson...it is a challenge for me to get out there and see people face to face, touting my product. I tend to market the way I like to be marketed to...no pressure, show me what you have to offer, let me decide. SO, what I started off with is a "targeted" mailing, focusing on a select group of shops and boutiques where I think my product would be a good fit.

First, I did A LOT of research on local and regional boutiques, creating a list, then narrowing it down to those I considered the most relevant to my product offerings. Once I had my mailing list finalized, I needed to decide what to send. It would need to engage the store owners within the first, oh, three seconds of looking at it. I know how fast promotional mail gets tossed. It would also have to be limited in cost. Like many small business, my marketing budget is teeny.

Lucky for me, I am a graphic designer by trade, so I know how to create a marketing piece on the cheap that has impact. Instead of paying to have a postcard-type piece printed, I wanted a piece that looked custom, so this is what I did:

I took 4x6 prints from the photo shoot of my newest collection and adhered them to 5x7 pieces of high-quality ivory cardstock. Then I printed my logo and copy onto 5x7 sheets of ivory vellum, which I used to overlay the photos. I chose dark brown metallic envelopes and addressed them with gold ink, giving them a rich and a bit more high-end look, which is very important if you want the recipient to actually open your mailing, instead of throwing it out with the rest of the unsolicited promo material they recieve.

I kept copy to a bare minimum because my goal is to drive the shop owner to my website for more information, where they will look through my products, and at some point (hopefully) request line sheets. Speaking of linesheets, I will post another entry about them soon, so stay tuned.

The cost of this marketing piece? Well, the paper was on sale, making each 5x7 sheet approximately 15 cents (2 pieces cut from an 8.5 x 11 sheet), the photo print was 20 cents, the envelope was 50 cents, and the stamp of course was 44 cents. That brings the total cost per piece to $1.29, including postage. Not bad at all for a custom-designed piece!

In case some of the shop owners don't make it to my web site, I will send a follow-up email after the initial mailing. Even if I don't receive an immediate response, this piece still gets me in front of potential buyers. They might not buy now, or next week, or next month, but maybe, just maybe, they'll be thinking about me when they have coffee with their friends, or they'll happen to mention my company or my designs in random conversation. I have learned that every little bit of exposure helps, and that you never know where your next raving fan will come from...sometimes they show up seemingly out of nowhere...then you find out they are a friend of a friend's sister, whose mother's cousin owns a boutique and received your promotional material...you just never know.

Ocean View

I have a secret desire to one day live in Southern California, specifically the Laguna Beach area - and NO, it has nothing to do with "that show," which I have never seen.

It all started a few years ago, when my husband, daughter and I went out to visit a good friend of mine and his wife, who live in Los Angeles. I told him we wanted to stay near the ocean, and he suggested Laguna Beach. Needless to say I loved this artist community! And the climate of course is to die for. My favorite view is above, from the gazebo at the top of Heisler Park.

After visiting the town a few times, seeing the multitude of art galleries, and meeting people from all over the world, I began dreaming of living there, creating my pieces somewhere near the ocean...well, probably inland a little, since anything close to the ocean is beyond prohibitively expensive.

Who knows, we may end up there one day...anything is possible, right? Until that day arrives, however, I have created the Ocean View line to represent my dream.

I designed the pendant and ring for this line so that it seems like a small piece of the ocean, captured and held still in time.I also created a long beaded necklace that can also be doubled-up for a shorter look. Incorporated into the necklace and also the bracelet design are handmade resin beads, embedded with glass seed beads and shells.The resin beads are quite time consuming, but their beauty is definitely worth the time spent creating them!All in all, I'm very pleased with the look and feel of this collection! The pricing ranges from $15 to $35, allowing you to have your own ocean view without the pricetag!

All pieces are now available online here.

Gypsy Emporium!

The Gypsy Emporium is next Saturday, March 20th, the first official day of spring! This amazing spring equinox celebration will be held at the historic Madrid Theater in midtown Kansas City. Fashion, food, and fun will be there, and so will I, with a load of yummy jewelry! I will be showing the Sweet Dreams Collection live for the first time, so don't miss it!

Find more information about location and times here. Hope to see you there!