Showing posts with label resin jewelry. Show all posts
Showing posts with label resin jewelry. Show all posts

Wednesday, September 14, 2011

Anatomy of an Arts and Crafts Fair Booth

Since I began seriously designing and selling jewelry, I have struggled with the idea of doing outdoor shows. I have heard all of the horror stories of booths getting flooded or blowing away, along with half of the merchandise. However, I have also come to realize these fairs can be an excellent way to get your product in front of the public, and great practice in selling yourself and representing your product.

A few months ago, I decided to take the plunge and began planning my booth design. Of course, being the perfectionist that I am, I looked for hours and hours online, searching for good booth designs that not only looked professional, but caught my eye in particular. If I am going to spend hours upon hours in a 10 x 10 space, it has to be warm and inviting, and it has to all fit in my '98 Nissan Pathfinder.

During my search, I found a really helpful site that covers many aspects of jewelry display, and, lo and behold, I found a compact booth design that blew me away.

This booth is from Patty Lakinsmith, a lampworker who creates amazing glass beads. I absolutely love her use of space in this booth, so I chose to use some of the same elements in my own.

This is my booth design, following some of the lines and features of Lakinsmith's booth. I picked up the same reed fencing at Home Depot and framed the outer edges with some simple black fabric from Hobby Lobby. I splurged on some enlargements of some of my model shots (I used mpix.com and highly recommend them). The model photos (by Vicki Smith) really capture the feeling of my designs and I think they add an indispensable element of elegance to the booth. The tables I used are 4-foot folding tables from Target. I raised them by sliding longer sections of pvc pipe over the legs.

The corner "table" covered with black fabric is created using two moving boxes from Home Depot, one of them cut down and stacked onto the other to create the height I wanted. The top box has a five pound weight inside to keep it steady.

Of course, the most important items (and perhaps the most boring), are the weights for the four corners of the tent to keep it steady in the wind. The EZ Up tent I purchased on Ebay came with a weight plate for each leg to set weights on, which is very convenient. I researched all sorts of weight options and what worked best for me was 8x8x8 cement cinder blocks, which I filled with cement, anchoring in an upside down u-bolt, which functions as a handle. The finished weights are roughly 35 pounds each. The size is perfect for setting on the weight plates and is not so bulky that it gets in the way.

Thankfully, my husband was sweet enough to help me set up. I admire all of the artists out there that set up their tents without assistance - I don't know how you do it!

Overall, my first official experience at an outdoor fair was a good one. The weather was beautiful with no storms that day or wind. Although sales were slow, I had an almost constant flow of people through my booth that day, received mostly positive feedback, and gave out almost all of my business cards.

Although this event, the Lawrence (KS) Fall Arts and Crafts Festival, was not juried, I think now I am ready to dive in further and apply for the juried shows!




Tuesday, April 5, 2011

West Eighteenth Street Fashion Show


Deanna Burasco Designs is honored to be a part of this year's West 18th Street Fashion Show in Kansas City! I will be collaborating with designers Steven Chau and Dominique Karwoski.

Steven and Dominique have some amazing ideas that will take this year's "Summer in Spain" theme to a new level not seen before at this annual event! I cannot wait to incorporate my jewelry designs into their vision!

See more about this event and its history here!


Wednesday, September 15, 2010

Ice Inspired

I have always wanted to create clear pieces of jewelry, but have not been able to produce a top-quality product until now! I recently upgraded to a jewelry-quality resin (created by Resin Obsession). Although it is more than twice the cost of the resin I used previously, it is undeniably worth the extra expense! It's ultra clear, non-yellowing and cures much harder, which opens the door for me to make many of my new design ideas a reality!

I love to look to the top designers for inspiration, and I recently watched (over and over again, might I add), the Chanel 2010 Fall/Winter Ready To Wear runway show. After drooling over the elegant, ice-like jewelry that came down the runway, I have been experimenting with my own ice-inspired pieces. As much as I hate (hate doesn't even seem strong enough of a word) winter, it is inevitably approaching my part of the country and the artist in me is attempting to embrace it. Here are some upcoming pieces, fresh from my studio:My ice rings are completely made by hand, beginning with a prototype, which is then molded out of silicone, and finally cast in resin. After curing, the final details are hand carved by me, meaning no two rings are ever alike. The tops are accented with sparkling Swarovski crystals!

This icicle inspired pendant is cast in a commercial mold, then manipulated before it finishes curing, creating the icy effect. After curing the final details are hand carved. It is simply stunning!

White Oak branches are used to create this pendant and earrings set. I make a custom mold of each individual branch, then cast in resin. The finished pieces are as beautiful as real branches after a Kansas ice storm, but won't ever melt!

I am completely in love with each and every one of my new creations! They will be available soon in my shop! I cannot wait to do the photo shoot for this collection! It's going to be amazing!

Wednesday, July 14, 2010

Things Are Happening!

Things are super busy here at the "studio"!
I just finished shooting the new collection, I completed my first tutorial project, and I am super excited about a recent collaboration with local singer-songwriter Jillian Riscoe!

Recently, I met Jillian down at Kansas City's Plaza. I just love going down there and hanging out, and it gives me motivation to dress up my look a little. For this outing I wore this super-cute Forever21 dress paired with long denim shorts and my favorite black wedges. Speaking of Forever21, I cannot WAIT until their new Plaza location opens next month.

For jewelry, I wore my own crystal studded resin bangles and a multiple-cross necklace as a bracelet. With all the ruffles on the dress, a necklace was just a little too much.

It was a gorgeous day to be at the Plaza, with a nice break from the typical midwest summer heat and humidity. Jillian and I discussed our most recent collaboration for her merchandise, featuring a play on her heart and bullseye logo.

Here she is, modeling her uber-cute collection! She will be debuting it and performing live tomorrow night at Haute Market, Kansas City's premiere shopping party!
(photo by Vicki Smith, make-up by Jolie Carrillo-Allen)

I am also researching a First Friday opportunity, so stay tuned for more news on that as well!


Monday, June 28, 2010

She Was A Skater Girl

About 23 years ago, I could be found most days on some local parking lot or in some drainage ditch "shredding" it with my Lance Mountain skateboard. I was really pretty good, skated for about eight years, and somehow managed to escape serious injury. When I turned 25, I got a really awesome Tony Hawk board, from my now ex-husband no less (I was hoping for roses. He bought me a skateboard. The next day I filed divorce papers. Just kidding. There was much more to it than that.) I still ride this gorgeous Tony Hawk board on occasion. Sometimes my daughter, husband, or I even use it to roll across our ranch home from the bedrooms to the kitchen - yeah, we're cool like that - or extremely strange, take your pick :).

Anyhow, this casual style of dress with a little of what I like to call "skater chic", is hands down my favorite. Although I appreciate a nice dress and heels, I've never really been a girly-girl. Truth be told, on most days I have to struggle with myself to either not wear black or grey, or at least add some sort of color! Also, if it's not cotton or if it's not as comfy as cotton, forget it. I cannot stand anything that is itchy, scratchy, or constantly reminds me of its presence.
The outfit I am wearing here is a perfect example of what I naturally grab out of my closet. Comfortable, usually dark grey or black, which are great neutrals for accenting with jewelry. To accent this ensemble and dress it up just a bit, I added a suede dogtag necklace accented with Swarovski crystals (this one isn't for sale, but I can make a duplicate, a fancy schmancy chandelier drop necklace from my Cocktail Hour Collection, and a wide plexiglass cuff, studded with black diamond Swarovski crystals. The cuff is a prototype. I hope to produce some of these for sale by fall.

Now I'm going to grab my Tony Hawk and roll into the kitchen for another latte. Skate or die! : )

Outfit:
Jeans: To The Max via WalMart / $7 on Clearance
Top: 2Kuhl via TJMaxx / $8
Shoes: Converse One Star / Ebay / $12 including shipping (I was especially excited about the shoes because a new pair like this goes for about $70)

Tuesday, June 22, 2010

Butterfly Rising

It's hot here in Kansas City. Really hot. And humid. Really humid. And that calls for a gauzy, light maxi dress. Covered in butterflies :) and accented with pieces from my Rising Collection.
I wore this dress to a somewhat informal wedding about 12 years ago. I love it! The colors are amazing, and it is very comfortable. Trying to find pieces from my collections to accent this dress was rather difficult. I didn't want to select any piece that would compete with the fabric design.


Therefore, I chose a simple necklace and earrings. Cast in clear resin, they feature glass seed beads, meticulously hand-placed in a cascading arrangement. The pieces shown here are my own that I sanded to a matte finish. You can see the actual collection for sale here.

Happy Summer!



Tuesday, May 25, 2010

Farasha Style

A few months ago I was contacted by a firm in New York that seeking designers for a client who was opening a new boutique. I was asked to send my press kit to them, which they forwarded to the owner of a new boutique in Park City, Utah, called Farasha. I was SO excited to be chosen as one of the designers to be featured in this new shop!

Recently, Farasha hosted a runway show featuring its designers. Here is a stack of my hand-carved resin bangles on one of the models as she walks the runway.


You can check out the rest of the photos (by David Galbraith) here. Phenomenal! You can find my bangles and other designs featured in the runway show at farasha-style.com.

Tuesday, May 4, 2010

Ocean View

I have a secret desire to one day live in Southern California, specifically the Laguna Beach area - and NO, it has nothing to do with "that show," which I have never seen.

It all started a few years ago, when my husband, daughter and I went out to visit a good friend of mine and his wife, who live in Los Angeles. I told him we wanted to stay near the ocean, and he suggested Laguna Beach. Needless to say I loved this artist community! And the climate of course is to die for. My favorite view is above, from the gazebo at the top of Heisler Park.

After visiting the town a few times, seeing the multitude of art galleries, and meeting people from all over the world, I began dreaming of living there, creating my pieces somewhere near the ocean...well, probably inland a little, since anything close to the ocean is beyond prohibitively expensive.

Who knows, we may end up there one day...anything is possible, right? Until that day arrives, however, I have created the Ocean View line to represent my dream.

I designed the pendant and ring for this line so that it seems like a small piece of the ocean, captured and held still in time.I also created a long beaded necklace that can also be doubled-up for a shorter look. Incorporated into the necklace and also the bracelet design are handmade resin beads, embedded with glass seed beads and shells.The resin beads are quite time consuming, but their beauty is definitely worth the time spent creating them!All in all, I'm very pleased with the look and feel of this collection! The pricing ranges from $15 to $35, allowing you to have your own ocean view without the pricetag!

All pieces are now available online here.

Saturday, May 1, 2010

Adventures in Dreamweaver

Ten years ago I purchased Macromedia Dreamweaver 3, thinking that, as a graphic designer, it would be a good thing to expand my skills into the web design arena. That thought quickly faded and the program sat virtually unused until recently.

Since the beginning of the year, I have really wanted to design my own website, so I finally opened up Dreamweaver and ran with it. My biggest hurdle was that my design mind thinks in "print media" - I spent years designing brochures and magazines - instead of "web media", which is an entirely different animal. SO, I would work on it a little, get frustrated, set it aside, go back to it a few days later, figure something out, get excited, get stumped again, get frustrated, set it aside, and so on...I of course didn't read any manuals or watch any tutorials because of my innate desire to make things as difficult as possible. :)

After a few months, I had figured out enough to actually create my site with links that actually worked (after few rounds of adjustments). I researched the crap out of hosting options, then just settled on godaddy because I had used them previously, and frankly, because I got tired of doing the research. It's really hard to find honest reviewers of hosting sites that aren't being rewarded in some way shape or form for their review.

One HUGE lesson I learned is that most ftps (file transfer protocols, which you use to upload your files to the hosting server) do not like slashes or spaces in titles. So, I had to rename some files and fix a bunch of links. Once I did that, to my surprise, everything actually WORKED. I have since even made a change to one of my web pages, uploaded through the ftp, and the change actually appeared almost instantly on my website - that was a relief. I'm feeling a bit more comfortable with my abilities now, but I still have a looooong way to go!

I wanted to keep my website simple and clean, with the main focus being the photos of my products. Each collection has a shop link, which takes the visitor to my etsy site to make any purchases. As confident as I'm feeling about getting a handle on basic web design, I'm not ready to handle the ecommerce aspects of it on my own - yet. I did, however, figure out how to add meta tags to my site - oh, was I giddy over that discovery!

One other thing. Being from the print media side, I assumed that if you manually centered elements in your web page, they would automatically show up that way on the web. Of course that isn't the case, so I need to rework the layout at some point - this time, I have a book I'm reading so I can do it right the first time.

Ok, now that you're dying of suspense, here's a link to my "possibly" centered website (but no guarantees).


Sunday, March 14, 2010

Gypsy Emporium!

The Gypsy Emporium is next Saturday, March 20th, the first official day of spring! This amazing spring equinox celebration will be held at the historic Madrid Theater in midtown Kansas City. Fashion, food, and fun will be there, and so will I, with a load of yummy jewelry! I will be showing the Sweet Dreams Collection live for the first time, so don't miss it!

Find more information about location and times here. Hope to see you there!

It's here!

The new Sweet Dreams Collection is officially available in my shop!

I began working on this collection in the dead of winter, after Christmas, when we were knee deep in snow and I could only dream about warmer days. Finally, it is complete - and spring is just about "officially" here! I couldn't be happier!

Thursday, January 28, 2010

Sneak Peek


Coming soon!

Monday, January 25, 2010

The Bleeding Heart Ring


I decided to add a ring instead of a bracelet to the Bleeding Heart Collection. The first one I listed sold ultra-fast - yay! I found out my supplier is no longer going to carry the reptile embossed bands that I was hoping to use for these rings, soooo, I have ONE band left. After it's gone, I will be using a brushed finish band for these rings. Still cool, but not as edgy as the reptile finish! Wish I'd stocked up on more!

Tuesday, January 5, 2010

Be Still My "Bleeding" Heart!

Bleeding Heart necklace and earrings are new to my shop and I am SO excited about them! I am also working on a bracelet design, which I will add as soon as it is finished! The heart pendant is made from two separate hand cast resin hearts that are adhered together with resin. I carve the extra resin off the edges where the two meet, and then sand and sand and sand until the seam is barely visible. Then I sand the rest of the piece to a frosted finish. Next, I mix more resin and add the "veins" to the surface, which adds a beautifull glossy contrast!
I am loving the finished product! The necklace sells for $40 and the earrings for $20 in my etsy shop. Hope you love them as much as I do!

Wednesday, November 18, 2009

M&M Pendants!

One of my favorite new items in my etsy shop! Real m&ms encased in resin with real candy sprinkles! You can choose any of the usual m&m colors and either the tiny round rainbow sprinkles or the oblong rainbow "jimmies". SO sweet! Each pendant measures about one and one-eighth inches in diameter. Yummy!






Sunday, August 23, 2009

Seeing Stars!

When I went to buy resin last week, I found a star shape mold and had to get it! I have been wanting to do stars for a while and there was only one mold left, so I took that as a sign :) I also found some spiritual quote decals that I used to make some new pendants and I love how they are turning out!

Here are some of the new designs I worked on over the weekend:


Resin Star RingResin Star PendantResin Pendants with religious/spiritual text.And, my favorite of the bunch, a trio of black resin stars with silver holographic glitter, each accented with a single Swarovski crystal.


Wednesday, August 5, 2009

A Lesson In Wholesale

I haven't had much of an opportunity to do wholesale orders, so when I was recently approached regarding one, I was pretty excited. The pieces in question, though, sell for $16-$20 in my shop. How much did the person want to pay? $2 per piece. Hmmm. My first thought was "no way!" Then I started looking at how slow my shop has been and how nice it would be to have cash flow.

The potential buyer mentioned needing restocking every two weeks because her shop was busy. Hmmm again...cash flow...that would be nice. Then I started trying to figure out how I could create these pendants for $2 while still making some money for my time. Finally, I figured out a way to do them faster, using a faster-setting resin so I could pour the layers more quickly. I quickly (well, over a week's time) churned out 60 of these pieces and had them ready to ship. All was paid for upfront (which I would always recommend, at least until a rapport is established with the buyer). I sent photos of the pieces and once approved, they were on their way, first class, delivery confirmation, insurance. My first miscalculation? Shipping was a total of $10. I had charged $5.

The pieces arrived safely. However, the buyer did not like the quality. "I cannot sell these in my shop...they look too handmade". Talking to my mother about it on the phone, she said "why didn't you send a couple of samples to her before you did all that work?". A big "DUH" sounded out in my head. Why didn't I do that? Another thing I would HIGHLY recommend.

So, of course the buyer wants a refund. We agree on a partial refund. I am covered for the materials and maybe a tiny bit for my time. Now I will have 60 resin pendants to get rid of...so don't be surprised if you see them pop up in my shop. Some of them I will take down to Crown Center to Gifted Hands where I have a display.

All in all, this could have been a super bad experience, but it has been a really good learning experience for me. After going through all the hard work, I realized that I have to be really careful, no matter how tempting the idea of "cash flow" might be. I hadn't taken into account the hours of labor involved in trimming and sanding the pieces, not to mention drilling them and inserting jump rings so they would be ready to place on a chain. All of the little things you forget to add in all add up to hours of extra time. So if you are reading this, DON'T forget to count every step involved in creating your product when figuring out a reasonable wholesale price.

The silver lining in this is that there were other pendants that this particular buyer DOES like and has purchased. So it may be a long-term, cash flow positive opportunity after all. Even though it didn't completely work out, I'm really glad I gave it a shot! I improved my skill a bit at my craft and learned what REALLY goes into what I create so I will be better prepared next time.

Friday, March 14, 2008

Okay, Here's My Gold

In my previous post I mentioned I was going to create a cuff bracelet out of sections of resin. After deliberating on the idea for a while, I have decided against it for now. It is very time consuming because of all of the pours I have to do to create one bracelet. Because of the time and material cost, as well as the labor involved, the necessary price point would just be too high. Instead, I have settled on these two necklace designs for the time being.


I love the sleekness of them. They have a modern feel with a touch of the 70s. The heart shaped pendant is actually two resin hearts adhered together back to back to create a "puffy" heart. It looks great! I am hoping to find ribbon to be able to do a silver version of both.