Less Effort, More Sales?

Two years ago I posted about my jewelry business and my "five-year plan". 

After trying to turn my jewelry design business into a full-time career for six years, I came to a realization.

I HATED it!

I had spent SO much time trying, doing shows, promoting, with next to zero results. What started out as a passion had turned into a stressful and frustrating "job". It became depressing to even think about making another piece! Not to mention that after six years, I really needed to do something that was going to show more than a 3 figure income.

It took me some time to "let go" of the thought that I was a failure. However, after doing some research, I found that a lot of the etsy shops I had "favorited" in the years prior were not in business anymore. A couple of boutiques that had carried my pieces had also closed their doors. I realized that my lack of jewelry sales was not a reflection of me or my talent. It was simply the times, the environment, the over-saturation of the market.

About the same time I was preparing to change course, I had begun shopping at Goodwill, buying and reselling a few items on Ebay to maintain some cash flow while I figured out my plan. In the summer of 2012, a Goodwill Outlet store opened in my area, and I decided to check it out. After one shopping trip, my course of action was decided. At 79 cents a pound, and literally 50 bins full of discarded clothing, I knew I had stumbled onto a potential gold mine. 

I have been selling name brand pre-owned clothing on Ebay now for almost two years and I am making money. Not a fortune, but I am able to contribute financially to our family and I am having FUN again. It's not for everyone...those bins can be quite smelly and unsightly, but I have learned to never, ever breathe through my nose. It's amazing how many clothing items are discarded by people after one season of wear, or not worn at all! I frequently find items with tags still attached. I still work very hard, laundering, inspecting clothing, shooting it, etc., but it is becoming a profitable business for me. Seeing my labor generate income has been a welcome sight after struggling for so many years in the jewelry design business.

Although my jewelry design has taken a back seat, I still whip out new creations once in a while, but only when I want to, and without that nagging thought of having to sell a piece to justify my effort. I contemplated closing my etsy shop, but couldn't bring myself to completely abandon it. I'm glad I didn't, because, ironically, I made more etsy sales income in 2013 than in the two prior years...without any effort! Go figure.

If you are in a similar situation, perhaps at a crossroads, lacking the sales to justify maintaining your business, believe me, I feel your pain. Don't give up, but do open up to other opportunities and other avenues of income. Sometimes, stepping away for a while can be a good thing!

Five Year Plan

I started dabbling in jewelry design five years ago. I didn't expect much to happen for the first three years at least. I read that most businesses don't turn a profit the first five years. I told myself I'd give it five years. So here I am...I don't feel like I have come any closer to turning a profit than when I started doing this five years ago. It has been ultra hard during this recession to convince people that, yes, they should buy a new piece of handmade jewelry even though they lost their job and their house is about to go into foreclosure.


I have seen other artists who have had sales...numerous sales, actually. Artists whose work is no better than my own. Why is that? What makes the difference? Well, I'm not entirely sure. I think a lot of it is luck, honestly. I know that there are some things that I need to do better, though:


1. Marketing. I have to get into the habit of doing some marketing every. single. day. I have a short amount of patience and often I will go full force on marketing myself for a week, see no results, then give up. I have to remember that it doesn't work that way. It builds up over time. I read Jack Canfield's The Success Principles, which was a great read. He talks about doing five things every day that help market your business. I think about that every day, but don't follow through. That hurts my business because if I don't hit the market with my name every day, people will forget who I am.


2. Hustling. If I had the courage and confidence to really hustle my product, I could sell it. I'm sure of it. The problem is I don't. The confidence is coming along, but the courage? I get an anxiety attack just thinking about it. I prefer to do shows and tell people "hello" and "let me know if you have any questions." The other day I was browsing at a Swarovski store. The saleslady was trying SO hard to make a sale to me or my mother. It was so annoying, I just wanted to get out of the store asap! It was like she didn't even really "see" us, she just saw a potential sale. I don't want to be that sort of person, always pushing a sale. That said, I miss great opportunities when I'm out and someone says "I love your necklace." and I simply say "Thanks." I know what you're thinking. Believe me, I know. I'm working on it.


3. Patience. I have realized that five years is nothing. It has gone by in a flash. I may not be making a profit, but I have come a long, long way since 2007. This dawned on me when I created a board on pinterest recently. The things I have accomplished in five short years made me proud of myself. It's not all about the money, anyway. It's about the journey.


So what's my five year plan now? I'm not sure. I think I'll just focus on one year at a time.

Bizarre Bazaar 2011

This was my second year selling at the Bizarre Bazaar in Lawrence, KS. I was told about this event from a fellow artist a couple of years ago. It is not advertised as far as the application goes, yet over 400 people apply for the show every year. It is a first-come, first-serve show. Once you get the application mailing, you have to pop it right back in the mail with your entry fee the same day, as they fill up usually within a couple of days. I am amazed at the quality of artists in this show, especially as it is non-juried, but all items are expected to be hand made by the artist. It is truly a pleasure being surrounded by so many great artists.

Unlike last year, the event was held Friday evening in addition to all day Saturday. Last year I had my two tables set up side by side and only had room for a small stool to sit on - that made for a long day! This year I set them up one in front of the other and added a backdrop. Not only did I have room for two chairs, the backdrop really helped bring attention to my booth.

I also took advantage of the electrical outlets available. The extra lighting makes a world of difference when it comes to jewelry.

Sales were good. Not amazing, "oh-my-gosh I can't believe how much money I made" good, but they were up slightly over last year. I even had a repeat customer from last year search me out to purchase more of my designs. That was the best! I also sold to one of the founding members of the Kansas City Artists Coalition. She purchased almost all of the cuffs I had for sale.

I feel like I am gaining a following. I also feel exhausted. It takes every bit of energy I have to get through these shows because I hate the actual "selling". I don't like standing there talking to people all day. It is simply exhausting. That said, I do love that most people had really good reactions to my collections. That makes the physical and mental exhaustion worth it.

Before doing this show, I had been suffering a severe lack of motivation. A period of "why am I even doing this?"..."do I really like doing this?"..."why isn't it fun any more?"...this show bounced me out of that, somewhat. I am more inspired to create than I was before. It's hard at times to just focus on the creating and not think about the bottom line. However, at the end of the day, if this is going to be a business, it has to make money. I can't survive on simply looking at my pretty creations. I have to SELL them. That can be a tough task in this economy and especially in this field, which is SATURATED with designers, as well as cheap imports.

SO...I am going to spend some time pondering this task...brainstorming...and hopefully coming up with new collections that will blow people's minds.

I don't have any more shows scheduled the remainder of this year, but I do have items listed on etsy, and I will be listing some new creations. I am really looking forward to spending a lot of quality time with family and friends. That is always a great way to re-energize. Happy Holidays!

Anatomy of an Arts and Crafts Fair Booth

Since I began seriously designing and selling jewelry, I have struggled with the idea of doing outdoor shows. I have heard all of the horror stories of booths getting flooded or blowing away, along with half of the merchandise. However, I have also come to realize these fairs can be an excellent way to get your product in front of the public, and great practice in selling yourself and representing your product.

A few months ago, I decided to take the plunge and began planning my booth design. Of course, being the perfectionist that I am, I looked for hours and hours online, searching for good booth designs that not only looked professional, but caught my eye in particular. If I am going to spend hours upon hours in a 10 x 10 space, it has to be warm and inviting, and it has to all fit in my '98 Nissan Pathfinder.

During my search, I found a really helpful site that covers many aspects of jewelry display, and, lo and behold, I found a compact booth design that blew me away.

This booth is from Patty Lakinsmith, a lampworker who creates amazing glass beads. I absolutely love her use of space in this booth, so I chose to use some of the same elements in my own.

This is my booth design, following some of the lines and features of Lakinsmith's booth. I picked up the same reed fencing at Home Depot and framed the outer edges with some simple black fabric from Hobby Lobby. I splurged on some enlargements of some of my model shots (I used mpix.com and highly recommend them). The model photos (by Vicki Smith) really capture the feeling of my designs and I think they add an indispensable element of elegance to the booth. The tables I used are 4-foot folding tables from Target. I raised them by sliding longer sections of pvc pipe over the legs.

The corner "table" covered with black fabric is created using two moving boxes from Home Depot, one of them cut down and stacked onto the other to create the height I wanted. The top box has a five pound weight inside to keep it steady.

Of course, the most important items (and perhaps the most boring), are the weights for the four corners of the tent to keep it steady in the wind. The EZ Up tent I purchased on Ebay came with a weight plate for each leg to set weights on, which is very convenient. I researched all sorts of weight options and what worked best for me was 8x8x8 cement cinder blocks, which I filled with cement, anchoring in an upside down u-bolt, which functions as a handle. The finished weights are roughly 35 pounds each. The size is perfect for setting on the weight plates and is not so bulky that it gets in the way.

Thankfully, my husband was sweet enough to help me set up. I admire all of the artists out there that set up their tents without assistance - I don't know how you do it!

Overall, my first official experience at an outdoor fair was a good one. The weather was beautiful with no storms that day or wind. Although sales were slow, I had an almost constant flow of people through my booth that day, received mostly positive feedback, and gave out almost all of my business cards.

Although this event, the Lawrence (KS) Fall Arts and Crafts Festival, was not juried, I think now I am ready to dive in further and apply for the juried shows!

Inspiration from Rodarte

Now that the flurry of activity from the West 18th Street Fashion Show has ended, and I have gotten a small, but necessary hernia surgery out of the way, I have had some time to brainstorm ideas for upcoming collections, and research current trends in the jewelry market. I absolutely love perusing my fashion magazines and surfing the internet, reading about jewelry designers, their perspectives on design, and their paths to success.

Recently, while browsing past issues of fashion magazines, I came upon some jewelry pieces that to me were simply amazing. After further research, I found the designers responsible for these incredible creations: Mark Walsh and Leslie Chin. The pieces I discovered were created for Rodarte. Some of my favorites are pictured here.

Oh, how I wish I could see the pieces in person and hold them, as the workmanship and materials look exquisite! And HOW, I wonder, did they get a screw to appear to go through a crystal when it doesn't? It definitely inspires me to push the envelope in my own work.

I love the pieces shown here because they mirror my own obsession with combining raw and industrial with clean and chic. In my own designs I am constantly experimenting with the clean look of clear resin paired with various metals. I think the combination is breathtaking.

I couldn't find a lot of information about Mark Walsh and Leslie Chin, except that they have been in the fashion field for a long while and have designed with Rodarte for at least four seasons. There is an interesting interview with the design duo here.

I will definitely keep my eyes open for upcoming pieces by this amazing team!

West Eighteenth Street Fashion Show

Deanna Burasco Designs is honored to be a part of this year's West 18th Street Fashion Show in Kansas City! I will be collaborating with designers Steven Chau and Dominique Karwoski.

Steven and Dominique have some amazing ideas that will take this year's "Summer in Spain" theme to a new level not seen before at this annual event! I cannot wait to incorporate my jewelry designs into their vision!

See more about this event and its history here!

Sarah McMullen

I recently had the pleasure of meeting Sarah McMullen, a beautiful and talented singer who has graciously worn my designs for various photo shoots and events. Sarah has just won Pop Artist of the Year at the 2010 L.A. Music Awards. If you listen to Sarah's music, you will understand why!

I have really enjoyed working with Sarah and her mother Bonnie, on coordinating jewelry shots. They are some of the most down-to-earth people you could hope to meet. Sarah was featured as a Young Achiever on Kansas City's Fox4 News: (to hear this segment, pause the music player at the bottom right of this page)



Sarah also has incredible management:

Jonathan George runs JJPZ Talent Development and Jonathan George Entertainment. Jonathan was Grand Champion on Ed McMahon's Next Big Star in the early 2000s and has made big waves in the entertainment industry.

Sarah's album will be coming out soon, and I am so excited to hear it! She is wearing some of my pieces in the cd photos, which is also exciting for me! Thanks Sarah!!

Hello ArtFire

I recently opened up a shop on ArtFire, which is most likely going to become the permanent home of my shop, which for the past three years has been on etsy.

It was the amazing deal they recently offered that prompted me to look into ArtFire further. Just under $6 per month, list all you want, no fees on the selling end. I can easily spend that on etsy in a week, just listing items or relisting in an attempt to get a few seconds on the front page.

Up until a year ago, etsy was good for me. I averaged a sale per week...not horrible, not amazing, but it was consistent, as were views. As etsy has gotten super saturated with sellers, the views and the sales have continued to slow, no matter how many items I list or how much I promote my shop. I notice that often when I list an item, it never shows up on the front page, thanks to the batch uploading etsy implemented.

Needless to say I have been frustrated, and, although I love etsy, there are a few features about ArtFire that I love even more, as will my customers.

You do not have to open an account with ArtFire to buy! I think this is awesome! I really think I have lost some buyers because they don't want another account with another username and another password. They just want to buy something and get on with their life!

Also, sellers can run coupons and sales very easily! In fact, I am running a 20% off coupon the entire month of October for everything in my ArtFire shop! If I wanted to do this on etsy, I would have to "refund" buyers the difference in Paypal, or go through and mark down each item manually.

Finally, the search engine on ArtFire is so much better. Example: I did a search for "resin bangle". On etsy, there were over 47,000 results, many of them having nothing to do with "resin bangle". On ArtFire, the same search yielded a mere 7,000 results, most of them relevant. Granted, I know the traffic is higher on etsy, but still, their search engine leaves much to be desired.

SO, long story short, I have set up shop on ArtFire. And, like I said, I am running a sale for the month of October. 20% off any purchase! Just type in "october20" at checkout!

Ice Inspired

I have always wanted to create clear pieces of jewelry, but have not been able to produce a top-quality product until now! I recently upgraded to a jewelry-quality resin (created by Resin Obsession). Although it is more than twice the cost of the resin I used previously, it is undeniably worth the extra expense! It's ultra clear, non-yellowing and cures much harder, which opens the door for me to make many of my new design ideas a reality!

I love to look to the top designers for inspiration, and I recently watched (over and over again, might I add), the Chanel 2010 Fall/Winter Ready To Wear runway show. After drooling over the elegant, ice-like jewelry that came down the runway, I have been experimenting with my own ice-inspired pieces. As much as I hate (hate doesn't even seem strong enough of a word) winter, it is inevitably approaching my part of the country and the artist in me is attempting to embrace it. Here are some upcoming pieces, fresh from my studio:My ice rings are completely made by hand, beginning with a prototype, which is then molded out of silicone, and finally cast in resin. After curing, the final details are hand carved by me, meaning no two rings are ever alike. The tops are accented with sparkling Swarovski crystals!

This icicle inspired pendant is cast in a commercial mold, then manipulated before it finishes curing, creating the icy effect. After curing the final details are hand carved. It is simply stunning!

White Oak branches are used to create this pendant and earrings set. I make a custom mold of each individual branch, then cast in resin. The finished pieces are as beautiful as real branches after a Kansas ice storm, but won't ever melt!

I am completely in love with each and every one of my new creations! They will be available soon in my shop! I cannot wait to do the photo shoot for this collection! It's going to be amazing!

On The Fringe Of Fall

This is the time of year I begin longing for the first days of fall. Days with crisp, cool breezes that allow for layers. I love the season. It's the best weather season in Kansas City!

My favorite part of fall is pulling out clothes I haven't worn in months. I love how things seem almost new when you haven't worn them for a while. And I love dreaming up new jewelry to reflect the cooler season! A couple of years ago I made a fringe-styled necklace that was a perfect accessory to wear on chilly evenings out. This year, I have redesigned it, and am going to just love wearing it!

The beads are all handcrafted from black polymer clay and styled to look like lava beads, finished with a metallic sheen. The largest beads are a little over one inch in diameter. The fringe is created by hand-knotting individual sections of yarn between each bead. It is so cozy! On a cool fall evening it not only adds a touch of warmth, but also tons of style!

I might be offering a couple of these for sale later in the season, so keep your eyes out as the weather cools down!

Hot Nights and L.A.!

I participated in First Fridays last week and it was HOT! I didn't realize that many of the galleries that open up for the evening do not have air conditioning! The temperature was in the mid-nineties, which made for a long evening and lots of bottled water! Despite the heat, the turnout was incredible. Here is a somewhat posed shot of me at my table with local photographer Gene Starr.

While I was in downtown Kansas City, some of my inventory was in Los Angeles, enjoying some West Coast publicity! I recently had the pleasure of meeting local singer Sarah McMullen, who has graciously allowed me to accessorize her for a few events in Los Angeles. I will be designing accessories for Sarah to wear to the L.A. Music Awards in November, which is going to be so exciting! Sarah has been nominated for best pop artist of the year!

Here is Sarah wearing a few pieces from various collections at the NextAid Red Carpet Event held in Los Angeles last weekend. Isn't she cute? Check out Sarah's music here!

Hot Hardware!

I am so in love with my new Aisle 15 Collection, I almost forgot how horrible the heat and humidity are in Kansas City right now!

I chose basic black today (as I often do) and accented the outfit with two items from my Aisle 15 Collection; the Washer Cross Necklace and matching cuff bracelet.

I discovered a new layered look, pairing a frilly fitted black top with a basic dark grey tank as an overlay. I simply pulled the collar over the top of the tank and voila! A new look! Exciting indeed! : )

Don't forget to check out the Aisle 15 Collection! If you live in the Kansas City area, check out select pieces exclusively at NGBoutique in Westport, 4149 Pennsylvania, Kansas City.

My Customers Are Rock Stars!

I just looooove it when customers tell me how much they love a piece they purchased! I love it even more to get a photo! Here is Sara, who recently rocked her Rock Star Necklace at a concert in Chicago. This is a great photo, not only of Sara, but it shows off the sparkly awesomeness of this necklace so well!

Sara is a fellow blogger. Check out her blog here!

Who Doesn't LOVE A Huge Sale?

I just heard about an A-MA-ZING sale happening this Thursday only in Kansas City's Westport!

Nikki Grant Boutique, as well as some other Westport boutiques, including Seduzion Leggs, Screen Tee Gallery and Imagery are having a massive sale this Thursday evening from 5pm - 8pm!

Stop in Nikki Grant for cupcakes and a glass of wine and enjoy 50% off everything except jewelry! You will find some really cute and unique clothing at amazing prices!

Also enjoy a first look at pieces from my new collection, Aisle 15, which doesn't officially debut until August 1st. Hit up NGB and see it first!

Visit the NGB facebook page to preview her gorgeous inventory!

Aisle 15

Before I officially started my jewelry business, I had been involved in graphic design, as well as rehabbing homes for resale. Odd combination, I know. For the five years I spent painting, tiling, tearing things out and putting better things back in, I practically lived at places like Lowe's, Home Depot and Ace Hardware. Everything I saw at these stores my mind contorted into a piece of art. Aisle 15 at Home Depot was my favorite aisle. Washers, retaining rings, nuts, bolts...wow. It was like a gold mine for my artist mind!

When I first started designing and selling jewelry in 2007, I constantly thought about creating a line that revolved around that simple hardware I had passed by almost every day when rehabbing homes. So, when exploring concepts for my fall collection, I re-visited this idea and started experimenting. I created a necklace for myself using a steel retaining ring and a jet black Swarovski pendant and knew I was on to something by the sheer number of compliments I received.Local singer/songwriter Jillian Riscoe models what was the original necklace design that inspired this line.

Utilizing the elements of that necklace design, I created a collection that is edgy and elegant at the same time.Stunning local model Courtney Lace, wearing numerous pieces from the collection. All pieces feature brass or steel hardware paired with genuine Swarovski crystals.
Jolie Carrillo-Allen, make-up artist, styles Courtney for the shoot.

In addition to Jillian, Courtney and Jolie, Jen Thomas, owner of The Last Tangle Salon was on hand for hair, and all photography was taken by the incredible Vicki Smith. It was such a pleasure to collaborate with this group of talented and professional women!

Aisle 15 will be available in my etsy shop on August 1, 2010. Select pieces will also be available at Nikki Grant Boutique in Westport.

Things Are Happening!

Things are super busy here at the "studio"!
I just finished shooting the new collection, I completed my first tutorial project, and I am super excited about a recent collaboration with local singer-songwriter Jillian Riscoe!

Recently, I met Jillian down at Kansas City's Plaza. I just love going down there and hanging out, and it gives me motivation to dress up my look a little. For this outing I wore this super-cute Forever21 dress paired with long denim shorts and my favorite black wedges. Speaking of Forever21, I cannot WAIT until their new Plaza location opens next month.

For jewelry, I wore my own crystal studded resin bangles and a multiple-cross necklace as a bracelet. With all the ruffles on the dress, a necklace was just a little too much.

It was a gorgeous day to be at the Plaza, with a nice break from the typical midwest summer heat and humidity. Jillian and I discussed our most recent collaboration for her merchandise, featuring a play on her heart and bullseye logo.

Here she is, modeling her uber-cute collection! She will be debuting it and performing live tomorrow night at Haute Market, Kansas City's premiere shopping party!
(photo by Vicki Smith, make-up by Jolie Carrillo-Allen)

I am also researching a First Friday opportunity, so stay tuned for more news on that as well!

Stars and Stripes

Today I am wearing one of my all-time favorite shirts. I bought it in the juniors department at The Jones Store (now Macy's) about ten years ago. I think I dried it once and it shrunk a couple of inches. I almost got rid of it, until I decided it looked all right with a tank underneath. Now I wear it every Fourth of July!

I paired the top with simple white cropped denim and blue strappy wedges. To accessorize, I wore my extra sparkly Swarovski star ring (my own, but contact me if you want one custom-made. It really has an amazing sparkle!).


I also wore some drop star earrings, accented on both sides with Swarovski crystals. These were worn just for this photo shoot, and the wires are changed out for new whenever they sell. The earrings are available online here. Like the ring, they have an amazing sparkle, which the photos can't completely show.Finally, I have to include a photo of myself and my daughter, who begrudgingly let me take this photo. She hates getting her picture taken, so I was very fortunate to get this shot. :)

Beautiful Eighty

As a woman who has officially entered "middle age" (I turned 40 a few months ago), I spend a little more time thinking about the future of my appearance. I have been blessed with good genes, which do help out, but eventually even those genes will give way to old age. In a world that is so obsessed with maintaining a youthful appearance, it is nice to see someone of older age out there in full force...modeling, no less. And modeling for top designers. And walking the runways.Meet Daphne Self, who, now in her eighties, didn't land in the pages of Vogue until age 70!
You can read more about this amazing woman's life here.

She Was A Skater Girl

About 23 years ago, I could be found most days on some local parking lot or in some drainage ditch "shredding" it with my Lance Mountain skateboard. I was really pretty good, skated for about eight years, and somehow managed to escape serious injury. When I turned 25, I got a really awesome Tony Hawk board, from my now ex-husband no less (I was hoping for roses. He bought me a skateboard. The next day I filed divorce papers. Just kidding. There was much more to it than that.) I still ride this gorgeous Tony Hawk board on occasion. Sometimes my daughter, husband, or I even use it to roll across our ranch home from the bedrooms to the kitchen - yeah, we're cool like that - or extremely strange, take your pick :).

Anyhow, this casual style of dress with a little of what I like to call "skater chic", is hands down my favorite. Although I appreciate a nice dress and heels, I've never really been a girly-girl. Truth be told, on most days I have to struggle with myself to either not wear black or grey, or at least add some sort of color! Also, if it's not cotton or if it's not as comfy as cotton, forget it. I cannot stand anything that is itchy, scratchy, or constantly reminds me of its presence.
The outfit I am wearing here is a perfect example of what I naturally grab out of my closet. Comfortable, usually dark grey or black, which are great neutrals for accenting with jewelry. To accent this ensemble and dress it up just a bit, I added a suede dogtag necklace accented with Swarovski crystals (this one isn't for sale, but I can make a duplicate, a fancy schmancy chandelier drop necklace from my Cocktail Hour Collection, and a wide plexiglass cuff, studded with black diamond Swarovski crystals. The cuff is a prototype. I hope to produce some of these for sale by fall.

Now I'm going to grab my Tony Hawk and roll into the kitchen for another latte. Skate or die! : )

Outfit:
Jeans: To The Max via WalMart / $7 on Clearance
Top: 2Kuhl via TJMaxx / $8
Shoes: Converse One Star / Ebay / $12 including shipping (I was especially excited about the shoes because a new pair like this goes for about $70)

Sail Away

Sail away is exactly what I wish I could do to escape the oppressive heat of this summer day in Kansas! I took these shots outside and had to hurry before I was overtaken by the humidity! However, if I were taking a trip to the west coast, I would definitely include this ensemble in my luggage, as the pieces are all easy to care for and a perfect neutral backdrop to my jewelry accents. I also chose neutral heels to keep the focus on the jewelry.

Here I am showcasing a long necklace and a cocktail ring from my Ocean View Collection. I love the way the pieces look paired with this neutral cowl neck top and white cropped denim pants! I also had to also add a dash of seaworthy color to my nails :)The cocktail rings are available online and also at Nikki Grant Boutique in Westport! But there are very few left, so go get yours before they are gone!

Outfit: Cowl neck shirt / Forever21 $15 - white denim pants / Moschino via Target $20 - platform heels / Bongo via TJMaxx $20