When starting a new business such as mine, or any other, really, it is important to create a press kit to "spread the word" to media outlets that might just give your business publicity through featuring it on their website or in their publication. I had never heard of press kits before becoming involved in this new venture. So, I did research for about a month, looked at many of them online and read through articles giving tips and tricks. Finally, after making the final polishing touches, I sent it out to several places last week, which is exhilarating and terrifying at the same time :)
If you want to see it, there is now a link at the top right of this page.