Jewelry Tag Branding

As anyone who is trying to build a business knows, branding is a crucial part of marketing. For quite a while I have realized that when someone purchased one of my items, chances are, two months later they will not remember who made the necklace or where it came from. I finally came up with a solution after seeing what a fellow seller on etsy was doing.

After running out of ink on my inkjet printer and not wanting to pay the money for new cartridges, I decided to hand-typeset a logo tag on shrink plastic. Not perfect, but it really adds something to my pieces, and at least now people will remember where their purchase came from. I wish I had done this sooner! I was able to fit about 48 tags on one 8x10 sheet of shrink plastic. The cost of one sheet is around 60 cents. So each tag costs me just over 1 cent!

Don't get me wrong, I would love to have tiny metal tags with a professionally embossed logo like this, but for now, my charming little hand made plastic tags will have to do.

Custom Swarovski Necklace

I just finished this custom Swarovski necklace that will be worn to a wedding by the mother of the bride. It's a simple design, but is so stunning! I used a large teardrop crystal AB pendant flanked on each side by smaller teardrops. The remaining beads are rounded bicones, which are much more comfortable against the skin than the non-rounded version. I hope the customer loves this as much as I do!

Seeing Stars!

When I went to buy resin last week, I found a star shape mold and had to get it! I have been wanting to do stars for a while and there was only one mold left, so I took that as a sign :) I also found some spiritual quote decals that I used to make some new pendants and I love how they are turning out!

Here are some of the new designs I worked on over the weekend:

Resin Star RingResin Star PendantResin Pendants with religious/spiritual text.And, my favorite of the bunch, a trio of black resin stars with silver holographic glitter, each accented with a single Swarovski crystal.

Trunk Show featuring music by Jillian Riscoe DECEMBER 12, 2008

I am SO excited about this upcoming event! I have been collaborating with local musician Jillian Riscoe and we are creating a new line of jewelry titled "Pink Symphony". There are three necklace designs and one ring design that will debut at the event on December 12th. Jillian will be performing a live acoustic set! We are going to raffle away a gift also! This will be such a fun event! There is no address on the flyer because it's taking place at a private residence. We will be giving the address of the event when people rsvp. Fun fun fun!!!

My First Taste of Press!

It's SO nice to finally receive some direct press coverage of my designs! Thank you to Heather Kraft of the Kansas City Star for featuring one of my pieces and doing such a nice little write-up on me!

Haute Market Rings!

I just made 100 of these rings for the Haute Market goody bags to be given out at their next event on July 17th. My fingers are pretty much raw and numb from hand-making all of these. The photo isn't the best (it was almost dark out and I had to ship the rings the next day), but hopefully the free publicity I get will pay off in the long run. I had an extra one I let my mom have and she's been wearing it almost daily. She's my number one fan and ya gotta love your number one fan! :)