Tuesday, July 15, 2008
My First Taste of Press!
It's SO nice to finally receive some direct press coverage of my designs! Thank you to Heather Kraft of the Kansas City Star for featuring one of my pieces and doing such a nice little write-up on me!
Thursday, July 10, 2008
Haute Market Rings!
I just made 100 of these rings for the Haute Market goody bags to be given out at their next event on July 17th. My fingers are pretty much raw and numb from hand-making all of these. The photo isn't the best (it was almost dark out and I had to ship the rings the next day), but hopefully the free publicity I get will pay off in the long run. I had an extra one I let my mom have and she's been wearing it almost daily. She's my number one fan and ya gotta love your number one fan! :)
Labels:
deanna burasco,
Haute Market,
Kansas City,
Resin Rings
Saturday, June 21, 2008
Press Kit - Finally!
When starting a new business such as mine, or any other, really, it is important to create a press kit to "spread the word" to media outlets that might just give your business publicity through featuring it on their website or in their publication. I had never heard of press kits before becoming involved in this new venture. So, I did research for about a month, looked at many of them online and read through articles giving tips and tricks. Finally, after making the final polishing touches, I sent it out to several places last week, which is exhilarating and terrifying at the same time :)
If you want to see it, there is now a link at the top right of this page.
If you want to see it, there is now a link at the top right of this page.
Saturday, May 10, 2008
Encounters of the "I'm not so sure" Kind
I discovered a store in Brookside called Stuff recently, when out with a group of friends. My first impression upon entering the store was "wow, what a lot of stuff" :) I was overwhelmed by the multitude of products. Being involved in jewelry design, I of course browsed other jewelry desigers' products that were displayed. There was quite a selection...perhaps too much of one. It seemed the glass cases were overflowing with so many products, one artist sort of blended into the next. I had to search in most cases to find a tag or card that identified the artist.
While browsing, one of the employees commented on my jewelry I was wearing and I told her I made it. I wrote down my web store address for her on a scrap piece of paper, thinking "I still don't have business cards! I've got to get on that!" I thought about offering to sell her the piece off my neck, but did not because it seemed a bit tacky. Hopefully she will visit my shop and perhaps make a purchase :) It is always nice to get the positive feedback!
I met one of the shop's owners, who was obviously busy behind the counter. When I asked her if they did consignment, she replied, "Well, we don't discuss that in public." I thought that was a strange response. A simple yes or no would have answered my question, but I took the artist information packet anyway so I could have a look.
When I read through the artist requirements, one statement jumped out at me - "Our guidelines include regional exclusivity and one-on-one access to you, the artist." Whoa - that one made me do a double-take. To me this sounds like if you sell at their store, you don't sell at any other store within the same "region". Whether "region" refers to a one mile radius or a twenty mile radius, that sounds like a good deal for the store, not so much for the artist.
I did some more online research and discovered an article in the Kansas City Star http://www.kansascity.com/business/story/582832.html that discusses a local team of artists that sells recycled purses at Stuff. It states that the team gets 50% of the proceeds. I am assuming that means the store takes the other 50%. Again, sounds like a good deal for the store, not so much for the artist.
Needless to say, I don't think this store is for me as a seller. I doubt there would be a place for me with such an overabundance of products, not to mention talent. Oh, well, on to the next great adventure - tonight I am going to help paint the inside of Now and Then, where I currently sell on consignment (and receive an 80% cut, might I add - I even have my own dedicated display for my product - it doesn't get better than that!). Cheryl Hocker (the owner) is an awesome gal to work with!
While browsing, one of the employees commented on my jewelry I was wearing and I told her I made it. I wrote down my web store address for her on a scrap piece of paper, thinking "I still don't have business cards! I've got to get on that!" I thought about offering to sell her the piece off my neck, but did not because it seemed a bit tacky. Hopefully she will visit my shop and perhaps make a purchase :) It is always nice to get the positive feedback!
I met one of the shop's owners, who was obviously busy behind the counter. When I asked her if they did consignment, she replied, "Well, we don't discuss that in public." I thought that was a strange response. A simple yes or no would have answered my question, but I took the artist information packet anyway so I could have a look.
When I read through the artist requirements, one statement jumped out at me - "Our guidelines include regional exclusivity and one-on-one access to you, the artist." Whoa - that one made me do a double-take. To me this sounds like if you sell at their store, you don't sell at any other store within the same "region". Whether "region" refers to a one mile radius or a twenty mile radius, that sounds like a good deal for the store, not so much for the artist.
I did some more online research and discovered an article in the Kansas City Star http://www.kansascity.com/business/story/582832.html that discusses a local team of artists that sells recycled purses at Stuff. It states that the team gets 50% of the proceeds. I am assuming that means the store takes the other 50%. Again, sounds like a good deal for the store, not so much for the artist.
Needless to say, I don't think this store is for me as a seller. I doubt there would be a place for me with such an overabundance of products, not to mention talent. Oh, well, on to the next great adventure - tonight I am going to help paint the inside of Now and Then, where I currently sell on consignment (and receive an 80% cut, might I add - I even have my own dedicated display for my product - it doesn't get better than that!). Cheryl Hocker (the owner) is an awesome gal to work with!
Thursday, May 8, 2008
New Pendants!
I am so excited about these new pendants! I am using recycled "play-doh" caps as the mold to create them. Some feature inspirational words and some feature glass beads. Creating the glass beads version is somewhat tedious, as each bead must be slowly positioned into the resin. This drives me nuts, but I love the way they are turning out! I will be listing more in my etsy shop soon, so stay tuned :)
Friday, May 2, 2008
The Mighty B
Many of you without young children may not have seen it yet, but oh, my gosh! My daughter saw the first episode of this new cartoon and is HOOKED. It was created by a Erik Wiese, a writer on Sponge Bob, Cynthia True from Fairly Odd Parents and Amy Poehler, from Saturday Night Live. Amy Poehler provides the voice for the main character, Bessie Higgenbottom, who is nine years old (she is missing her two front teeth and Poehler is great at inflicting that lisp you get without those teeth). Bessie is a honey bee scout and is attempting to win every scout award possible. When she faces obstacles in her everyday life, she imagines she is the "Mighty B", a really "buff" bee-like superhero (very humorous to watch).
Anyway, Sophia is hooked on it (it's nice to have her obsessing over something other than Sponge Bob) and asks me every day when the next one will come on...luckily tonight we remembered to tape the episode so she won't go into too much of a withdrawl between episodes :)
Anyway, Sophia is hooked on it (it's nice to have her obsessing over something other than Sponge Bob) and asks me every day when the next one will come on...luckily tonight we remembered to tape the episode so she won't go into too much of a withdrawl between episodes :)
Tuesday, April 22, 2008
My First Fashion Show!!
I participated in my first fashion show last weekend at the Mosaic Lounge in the Kansas City Power and Light District. It was so fun to see my designs on the runway! And all proceeds from the show went to benefit the Chameleon children's charity of Kansas City!
This is a shot of some of my designs featured on the runway. All runway photos are courtesy of Stephen Melvin. He does some awesome work! http://stevemelvin.com/. I now have a slideshow of the runway up on myspace at http://myspace.com/shakeitnbakeit.
My parents and husband came to help me celebrate. We sat right next to the dj booth. I think we were all a bit out of our element :) I drank some fancy Norwegian water because they didn't serve coffee with Frangelico :(
Here I am with Matt (isn't he a cutie?) after the show. We met earlier in the day when he picked up my product for the show. He designed the shirt he's wearing and is going to be designing full time when he graduates this spring. In the background on the left you can barely see Keylee Sanders, who helped organize the event and chose wardrobe for all of the models. She is a stylist out of California. She is currently reworking her website. http://keyleesanders.com
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