

As anyone who is trying to build a business knows, branding is a crucial part of marketing. For quite a while I have realized that when someone purchased one of my items, chances are, two months later they will not remember who made the necklace or where it came from. I finally came up with a solution after seeing what a fellow seller on etsy was doing.
After running out of ink on my inkjet printer and not wanting to pay the money for new cartridges, I decided to hand-typeset a logo tag on shrink plastic. Not perfect, but it really adds something to my pieces, and at least now people will remember where their purchase came from. I wish I had done this sooner! I was able to fit about 48 tags on one 8x10 sheet of shrink plastic. The cost of one sheet is around 60 cents. So each tag costs me just over 1 cent!
Don't get me wrong, I would love to have tiny metal tags with a professionally embossed logo like this, but for now, my charming little hand made plastic tags will have to do.


One of my favorite new items in my etsy 

My good friend Lauri Meyers also had a booth with her mom that was super cute!
And here's a shot of Angie with JunieC's setting up her darling booth.