Showing posts with label deanna burasco designs. Show all posts
Showing posts with label deanna burasco designs. Show all posts

Wednesday, September 14, 2011

Anatomy of an Arts and Crafts Fair Booth

Since I began seriously designing and selling jewelry, I have struggled with the idea of doing outdoor shows. I have heard all of the horror stories of booths getting flooded or blowing away, along with half of the merchandise. However, I have also come to realize these fairs can be an excellent way to get your product in front of the public, and great practice in selling yourself and representing your product.

A few months ago, I decided to take the plunge and began planning my booth design. Of course, being the perfectionist that I am, I looked for hours and hours online, searching for good booth designs that not only looked professional, but caught my eye in particular. If I am going to spend hours upon hours in a 10 x 10 space, it has to be warm and inviting, and it has to all fit in my '98 Nissan Pathfinder.

During my search, I found a really helpful site that covers many aspects of jewelry display, and, lo and behold, I found a compact booth design that blew me away.

This booth is from Patty Lakinsmith, a lampworker who creates amazing glass beads. I absolutely love her use of space in this booth, so I chose to use some of the same elements in my own.

This is my booth design, following some of the lines and features of Lakinsmith's booth. I picked up the same reed fencing at Home Depot and framed the outer edges with some simple black fabric from Hobby Lobby. I splurged on some enlargements of some of my model shots (I used mpix.com and highly recommend them). The model photos (by Vicki Smith) really capture the feeling of my designs and I think they add an indispensable element of elegance to the booth. The tables I used are 4-foot folding tables from Target. I raised them by sliding longer sections of pvc pipe over the legs.

The corner "table" covered with black fabric is created using two moving boxes from Home Depot, one of them cut down and stacked onto the other to create the height I wanted. The top box has a five pound weight inside to keep it steady.

Of course, the most important items (and perhaps the most boring), are the weights for the four corners of the tent to keep it steady in the wind. The EZ Up tent I purchased on Ebay came with a weight plate for each leg to set weights on, which is very convenient. I researched all sorts of weight options and what worked best for me was 8x8x8 cement cinder blocks, which I filled with cement, anchoring in an upside down u-bolt, which functions as a handle. The finished weights are roughly 35 pounds each. The size is perfect for setting on the weight plates and is not so bulky that it gets in the way.

Thankfully, my husband was sweet enough to help me set up. I admire all of the artists out there that set up their tents without assistance - I don't know how you do it!

Overall, my first official experience at an outdoor fair was a good one. The weather was beautiful with no storms that day or wind. Although sales were slow, I had an almost constant flow of people through my booth that day, received mostly positive feedback, and gave out almost all of my business cards.

Although this event, the Lawrence (KS) Fall Arts and Crafts Festival, was not juried, I think now I am ready to dive in further and apply for the juried shows!




Tuesday, April 5, 2011

West Eighteenth Street Fashion Show


Deanna Burasco Designs is honored to be a part of this year's West 18th Street Fashion Show in Kansas City! I will be collaborating with designers Steven Chau and Dominique Karwoski.

Steven and Dominique have some amazing ideas that will take this year's "Summer in Spain" theme to a new level not seen before at this annual event! I cannot wait to incorporate my jewelry designs into their vision!

See more about this event and its history here!


Sunday, October 3, 2010

Hello ArtFire

I recently opened up a shop on ArtFire, which is most likely going to become the permanent home of my shop, which for the past three years has been on etsy.

It was the amazing deal they recently offered that prompted me to look into ArtFire further. Just under $6 per month, list all you want, no fees on the selling end. I can easily spend that on etsy in a week, just listing items or relisting in an attempt to get a few seconds on the front page.

Up until a year ago, etsy was good for me. I averaged a sale per week...not horrible, not amazing, but it was consistent, as were views. As etsy has gotten super saturated with sellers, the views and the sales have continued to slow, no matter how many items I list or how much I promote my shop. I notice that often when I list an item, it never shows up on the front page, thanks to the batch uploading etsy implemented.

Needless to say I have been frustrated, and, although I love etsy, there are a few features about ArtFire that I love even more, as will my customers.

You do not have to open an account with ArtFire to buy! I think this is awesome! I really think I have lost some buyers because they don't want another account with another username and another password. They just want to buy something and get on with their life!

Also, sellers can run coupons and sales very easily! In fact, I am running a 20% off coupon the entire month of October for everything in my ArtFire shop! If I wanted to do this on etsy, I would have to "refund" buyers the difference in Paypal, or go through and mark down each item manually.

Finally, the search engine on ArtFire is so much better. Example: I did a search for "resin bangle". On etsy, there were over 47,000 results, many of them having nothing to do with "resin bangle". On ArtFire, the same search yielded a mere 7,000 results, most of them relevant. Granted, I know the traffic is higher on etsy, but still, their search engine leaves much to be desired.

SO, long story short, I have set up shop on ArtFire. And, like I said, I am running a sale for the month of October. 20% off any purchase! Just type in "october20" at checkout!

Wednesday, September 15, 2010

Ice Inspired

I have always wanted to create clear pieces of jewelry, but have not been able to produce a top-quality product until now! I recently upgraded to a jewelry-quality resin (created by Resin Obsession). Although it is more than twice the cost of the resin I used previously, it is undeniably worth the extra expense! It's ultra clear, non-yellowing and cures much harder, which opens the door for me to make many of my new design ideas a reality!

I love to look to the top designers for inspiration, and I recently watched (over and over again, might I add), the Chanel 2010 Fall/Winter Ready To Wear runway show. After drooling over the elegant, ice-like jewelry that came down the runway, I have been experimenting with my own ice-inspired pieces. As much as I hate (hate doesn't even seem strong enough of a word) winter, it is inevitably approaching my part of the country and the artist in me is attempting to embrace it. Here are some upcoming pieces, fresh from my studio:My ice rings are completely made by hand, beginning with a prototype, which is then molded out of silicone, and finally cast in resin. After curing, the final details are hand carved by me, meaning no two rings are ever alike. The tops are accented with sparkling Swarovski crystals!

This icicle inspired pendant is cast in a commercial mold, then manipulated before it finishes curing, creating the icy effect. After curing the final details are hand carved. It is simply stunning!

White Oak branches are used to create this pendant and earrings set. I make a custom mold of each individual branch, then cast in resin. The finished pieces are as beautiful as real branches after a Kansas ice storm, but won't ever melt!

I am completely in love with each and every one of my new creations! They will be available soon in my shop! I cannot wait to do the photo shoot for this collection! It's going to be amazing!

Tuesday, August 10, 2010

On The Fringe Of Fall

This is the time of year I begin longing for the first days of fall. Days with crisp, cool breezes that allow for layers. I love the season. It's the best weather season in Kansas City!

My favorite part of fall is pulling out clothes I haven't worn in months. I love how things seem almost new when you haven't worn them for a while. And I love dreaming up new jewelry to reflect the cooler season! A couple of years ago I made a fringe-styled necklace that was a perfect accessory to wear on chilly evenings out. This year, I have redesigned it, and am going to just love wearing it!

The beads are all handcrafted from black polymer clay and styled to look like lava beads, finished with a metallic sheen. The largest beads are a little over one inch in diameter. The fringe is created by hand-knotting individual sections of yarn between each bead. It is so cozy! On a cool fall evening it not only adds a touch of warmth, but also tons of style!

I might be offering a couple of these for sale later in the season, so keep your eyes out as the weather cools down!

Monday, August 9, 2010

Hot Nights and L.A.!

I participated in First Fridays last week and it was HOT! I didn't realize that many of the galleries that open up for the evening do not have air conditioning! The temperature was in the mid-nineties, which made for a long evening and lots of bottled water! Despite the heat, the turnout was incredible. Here is a somewhat posed shot of me at my table with local photographer Gene Starr.

While I was in downtown Kansas City, some of my inventory was in Los Angeles, enjoying some West Coast publicity! I recently had the pleasure of meeting local singer Sarah McMullen, who has graciously allowed me to accessorize her for a few events in Los Angeles. I will be designing accessories for Sarah to wear to the L.A. Music Awards in November, which is going to be so exciting! Sarah has been nominated for best pop artist of the year!

Here is Sarah wearing a few pieces from various collections at the NextAid Red Carpet Event held in Los Angeles last weekend. Isn't she cute? Check out Sarah's music here!

Monday, August 2, 2010

Hot Hardware!

I am so in love with my new Aisle 15 Collection, I almost forgot how horrible the heat and humidity are in Kansas City right now!

I chose basic black today (as I often do) and accented the outfit with two items from my Aisle 15 Collection; the Washer Cross Necklace and matching cuff bracelet.
I discovered a new layered look, pairing a frilly fitted black top with a basic dark grey tank as an overlay. I simply pulled the collar over the top of the tank and voila! A new look! Exciting indeed! : )
Don't forget to check out the Aisle 15 Collection! If you live in the Kansas City area, check out select pieces exclusively at NGBoutique in Westport, 4149 Pennsylvania, Kansas City.

Thursday, July 29, 2010

My Customers Are Rock Stars!


I just looooove it when customers tell me how much they love a piece they purchased! I love it even more to get a photo! Here is Sara, who recently rocked her Rock Star Necklace at a concert in Chicago. This is a great photo, not only of Sara, but it shows off the sparkly awesomeness of this necklace so well!

Sara is a fellow blogger. Check out her blog here!

Sunday, July 25, 2010

Who Doesn't LOVE A Huge Sale?

I just heard about an A-MA-ZING sale happening this Thursday only in Kansas City's Westport!

Nikki Grant Boutique, as well as some other Westport boutiques, including Seduzion Leggs, Screen Tee Gallery and Imagery are having a massive sale this Thursday evening from 5pm - 8pm!

Stop in Nikki Grant for cupcakes and a glass of wine and enjoy 50% off everything except jewelry! You will find some really cute and unique clothing at amazing prices!

Also enjoy a first look at pieces from my new collection, Aisle 15, which doesn't officially debut until August 1st. Hit up NGB and see it first!

Visit the NGB facebook page to preview her gorgeous inventory!

Wednesday, July 14, 2010

Things Are Happening!

Things are super busy here at the "studio"!
I just finished shooting the new collection, I completed my first tutorial project, and I am super excited about a recent collaboration with local singer-songwriter Jillian Riscoe!

Recently, I met Jillian down at Kansas City's Plaza. I just love going down there and hanging out, and it gives me motivation to dress up my look a little. For this outing I wore this super-cute Forever21 dress paired with long denim shorts and my favorite black wedges. Speaking of Forever21, I cannot WAIT until their new Plaza location opens next month.

For jewelry, I wore my own crystal studded resin bangles and a multiple-cross necklace as a bracelet. With all the ruffles on the dress, a necklace was just a little too much.

It was a gorgeous day to be at the Plaza, with a nice break from the typical midwest summer heat and humidity. Jillian and I discussed our most recent collaboration for her merchandise, featuring a play on her heart and bullseye logo.

Here she is, modeling her uber-cute collection! She will be debuting it and performing live tomorrow night at Haute Market, Kansas City's premiere shopping party!
(photo by Vicki Smith, make-up by Jolie Carrillo-Allen)

I am also researching a First Friday opportunity, so stay tuned for more news on that as well!


Monday, June 28, 2010

She Was A Skater Girl

About 23 years ago, I could be found most days on some local parking lot or in some drainage ditch "shredding" it with my Lance Mountain skateboard. I was really pretty good, skated for about eight years, and somehow managed to escape serious injury. When I turned 25, I got a really awesome Tony Hawk board, from my now ex-husband no less (I was hoping for roses. He bought me a skateboard. The next day I filed divorce papers. Just kidding. There was much more to it than that.) I still ride this gorgeous Tony Hawk board on occasion. Sometimes my daughter, husband, or I even use it to roll across our ranch home from the bedrooms to the kitchen - yeah, we're cool like that - or extremely strange, take your pick :).

Anyhow, this casual style of dress with a little of what I like to call "skater chic", is hands down my favorite. Although I appreciate a nice dress and heels, I've never really been a girly-girl. Truth be told, on most days I have to struggle with myself to either not wear black or grey, or at least add some sort of color! Also, if it's not cotton or if it's not as comfy as cotton, forget it. I cannot stand anything that is itchy, scratchy, or constantly reminds me of its presence.
The outfit I am wearing here is a perfect example of what I naturally grab out of my closet. Comfortable, usually dark grey or black, which are great neutrals for accenting with jewelry. To accent this ensemble and dress it up just a bit, I added a suede dogtag necklace accented with Swarovski crystals (this one isn't for sale, but I can make a duplicate, a fancy schmancy chandelier drop necklace from my Cocktail Hour Collection, and a wide plexiglass cuff, studded with black diamond Swarovski crystals. The cuff is a prototype. I hope to produce some of these for sale by fall.

Now I'm going to grab my Tony Hawk and roll into the kitchen for another latte. Skate or die! : )

Outfit:
Jeans: To The Max via WalMart / $7 on Clearance
Top: 2Kuhl via TJMaxx / $8
Shoes: Converse One Star / Ebay / $12 including shipping (I was especially excited about the shoes because a new pair like this goes for about $70)

Tuesday, June 22, 2010

Butterfly Rising

It's hot here in Kansas City. Really hot. And humid. Really humid. And that calls for a gauzy, light maxi dress. Covered in butterflies :) and accented with pieces from my Rising Collection.
I wore this dress to a somewhat informal wedding about 12 years ago. I love it! The colors are amazing, and it is very comfortable. Trying to find pieces from my collections to accent this dress was rather difficult. I didn't want to select any piece that would compete with the fabric design.


Therefore, I chose a simple necklace and earrings. Cast in clear resin, they feature glass seed beads, meticulously hand-placed in a cascading arrangement. The pieces shown here are my own that I sanded to a matte finish. You can see the actual collection for sale here.

Happy Summer!



Saturday, June 19, 2010

Third Fridays!

I had my first taste of "Third Fridays" in downtown Overland Park last night! Jeanne McKay, co-owner of The Tasteful Olive, invited me to set up a table and sell my jewelry. Even with the temperatures in the mid-nineties, there was quite a crowd! I was really impressed by the store (owned by Jeanne and her husband), which sells quite a selection of olive oils and balsamic vinegars. I never knew there was so much to know about olive oil and vinegar, but they seem to know it all! Customers can taste as many varieties as they want, even mixing different oils and vinegars for unique blends! My favorites were the Tuscan Herb Olive Oil and the Strawberry Balsamic Vinegar. In addition to olive oils and balsamic vinegars, they also carry a wide variety of pastas, sauces, and other cooking items. It's definitely a must-visit if you are ever in downtown O.P.!

Many other downtown O.P. stores were open for Third Fridays, including The Culinary Center of Kansas City, Olive Branch Art, Images Art Gallery, Green Light and Sugar Pop Kids. Over at Pinkie Couture, they had music and a vintage fashion show!

Even more exciting is that Overland Park is celebrating it's 50th year! See news coverage of downtown O.P.'s Third Fridays celebration here.

Thursday, June 17, 2010

A Vine Time

I recently had dinner with a group of women who blog about fashion. Since discovering fashion blogs, I have had SO much fun perusing through hundreds of them! It is so interesting to see how different people put fashion together in different ways throughout the world!

I never considered myself a fashion blogger because this blog is mainly for my jewelry designs. However, the more I think about it, the more I realize that jewelry is such an integral part of fashion, that I should infuse more fashion with my jewelry to better show it. So, I have decided to try my hand at photographing myself wearing my jewelry - thank goodness for my tripod!

The other day I finally got to my hairstylist for a long overdue cut and style. This was my ensemble for the day, accented with my one-of-a-kind Waffle Necklace, and a stack of three of my resin bangle designs: Floating Gold, Muted Gold, and Black Crystal , which was recently sold to a buyer in London (yay!). I should note that the jewelry shown was only worn for the photo.

The rest of my outfit consists of: vine-printed shirt, Frazier Lawrence via TJMaxx (I bought this shirt years ago and it has been fabulous! It's just stretchy enought that I was even able to wear it through half of my pregnancy six years ago), skirt (I love a skirt with pockets!), Forever21, $10.50, shoes, Mila Paoli, $20 via TJ Maxx.

Wednesday, June 2, 2010

In A Boutique, Baby!

I am so excited to announce that a selection of my jewelry will be available at Nikki Grant Boutique!

Nikki Grant just moved to Kansas City from New York, where she lived and worked during the last ten years. Her Kansas City store is total awesomeness!

If you live in Kansas City, you should visit her boutique in Westport. She does all her own buying, and is very, very good at selecting edgy styles that are not too over-the-top. See incoming styles on the NGB facebook page here.

Tuesday, May 25, 2010

Farasha Style

A few months ago I was contacted by a firm in New York that seeking designers for a client who was opening a new boutique. I was asked to send my press kit to them, which they forwarded to the owner of a new boutique in Park City, Utah, called Farasha. I was SO excited to be chosen as one of the designers to be featured in this new shop!

Recently, Farasha hosted a runway show featuring its designers. Here is a stack of my hand-carved resin bangles on one of the models as she walks the runway.


You can check out the rest of the photos (by David Galbraith) here. Phenomenal! You can find my bangles and other designs featured in the runway show at farasha-style.com.

Tuesday, May 4, 2010

Ocean View

I have a secret desire to one day live in Southern California, specifically the Laguna Beach area - and NO, it has nothing to do with "that show," which I have never seen.

It all started a few years ago, when my husband, daughter and I went out to visit a good friend of mine and his wife, who live in Los Angeles. I told him we wanted to stay near the ocean, and he suggested Laguna Beach. Needless to say I loved this artist community! And the climate of course is to die for. My favorite view is above, from the gazebo at the top of Heisler Park.

After visiting the town a few times, seeing the multitude of art galleries, and meeting people from all over the world, I began dreaming of living there, creating my pieces somewhere near the ocean...well, probably inland a little, since anything close to the ocean is beyond prohibitively expensive.

Who knows, we may end up there one day...anything is possible, right? Until that day arrives, however, I have created the Ocean View line to represent my dream.

I designed the pendant and ring for this line so that it seems like a small piece of the ocean, captured and held still in time.I also created a long beaded necklace that can also be doubled-up for a shorter look. Incorporated into the necklace and also the bracelet design are handmade resin beads, embedded with glass seed beads and shells.The resin beads are quite time consuming, but their beauty is definitely worth the time spent creating them!All in all, I'm very pleased with the look and feel of this collection! The pricing ranges from $15 to $35, allowing you to have your own ocean view without the pricetag!

All pieces are now available online here.

Saturday, May 1, 2010

Adventures in Dreamweaver

Ten years ago I purchased Macromedia Dreamweaver 3, thinking that, as a graphic designer, it would be a good thing to expand my skills into the web design arena. That thought quickly faded and the program sat virtually unused until recently.

Since the beginning of the year, I have really wanted to design my own website, so I finally opened up Dreamweaver and ran with it. My biggest hurdle was that my design mind thinks in "print media" - I spent years designing brochures and magazines - instead of "web media", which is an entirely different animal. SO, I would work on it a little, get frustrated, set it aside, go back to it a few days later, figure something out, get excited, get stumped again, get frustrated, set it aside, and so on...I of course didn't read any manuals or watch any tutorials because of my innate desire to make things as difficult as possible. :)

After a few months, I had figured out enough to actually create my site with links that actually worked (after few rounds of adjustments). I researched the crap out of hosting options, then just settled on godaddy because I had used them previously, and frankly, because I got tired of doing the research. It's really hard to find honest reviewers of hosting sites that aren't being rewarded in some way shape or form for their review.

One HUGE lesson I learned is that most ftps (file transfer protocols, which you use to upload your files to the hosting server) do not like slashes or spaces in titles. So, I had to rename some files and fix a bunch of links. Once I did that, to my surprise, everything actually WORKED. I have since even made a change to one of my web pages, uploaded through the ftp, and the change actually appeared almost instantly on my website - that was a relief. I'm feeling a bit more comfortable with my abilities now, but I still have a looooong way to go!

I wanted to keep my website simple and clean, with the main focus being the photos of my products. Each collection has a shop link, which takes the visitor to my etsy site to make any purchases. As confident as I'm feeling about getting a handle on basic web design, I'm not ready to handle the ecommerce aspects of it on my own - yet. I did, however, figure out how to add meta tags to my site - oh, was I giddy over that discovery!

One other thing. Being from the print media side, I assumed that if you manually centered elements in your web page, they would automatically show up that way on the web. Of course that isn't the case, so I need to rework the layout at some point - this time, I have a book I'm reading so I can do it right the first time.

Ok, now that you're dying of suspense, here's a link to my "possibly" centered website (but no guarantees).


Thursday, March 25, 2010

What A Blast!


The Gypsy Emporium was so much fun last weekend! Despite the crazy snowstorm, there was quite a crowd, and I was so fortunate to have my mom with me all day to help out. I had never been to the Madrid Theater before. It is amAZing! Built in the 1920s, it just oozes character and the perfect ambience! See photos of this historic theater here.


Cali Roberta put on a fabulous fashion show, and graciously showcased jewelry and accessories from various vendors at the event, myself included.


Therese Livella also did an awesome job coordinating this event! I hope to be a part of future shows!

Sunday, March 14, 2010

Gypsy Emporium!

The Gypsy Emporium is next Saturday, March 20th, the first official day of spring! This amazing spring equinox celebration will be held at the historic Madrid Theater in midtown Kansas City. Fashion, food, and fun will be there, and so will I, with a load of yummy jewelry! I will be showing the Sweet Dreams Collection live for the first time, so don't miss it!

Find more information about location and times here. Hope to see you there!