Tuesday, July 20, 2010

Aisle 15

Before I officially started my jewelry business, I had been involved in graphic design, as well as rehabbing homes for resale. Odd combination, I know. For the five years I spent painting, tiling, tearing things out and putting better things back in, I practically lived at places like Lowe's, Home Depot and Ace Hardware. Everything I saw at these stores my mind contorted into a piece of art. Aisle 15 at Home Depot was my favorite aisle. Washers, retaining rings, nuts, bolts...wow. It was like a gold mine for my artist mind!

When I first started designing and selling jewelry in 2007, I constantly thought about creating a line that revolved around that simple hardware I had passed by almost every day when rehabbing homes. So, when exploring concepts for my fall collection, I re-visited this idea and started experimenting. I created a necklace for myself using a steel retaining ring and a jet black Swarovski pendant and knew I was on to something by the sheer number of compliments I received.Local singer/songwriter Jillian Riscoe models what was the original necklace design that inspired this line.

Utilizing the elements of that necklace design, I created a collection that is edgy and elegant at the same time.Stunning local model Courtney Lace, wearing numerous pieces from the collection. All pieces feature brass or steel hardware paired with genuine Swarovski crystals.
Jolie Carrillo-Allen, make-up artist, styles Courtney for the shoot.

In addition to Jillian, Courtney and Jolie, Jen Thomas, owner of The Last Tangle Salon was on hand for hair, and all photography was taken by the incredible Vicki Smith. It was such a pleasure to collaborate with this group of talented and professional women!

Aisle 15 will be available in my etsy shop on August 1, 2010. Select pieces will also be available at Nikki Grant Boutique in Westport.

2 comments:

  1. Oh my goodness----I am SO excited about this...MUST.SAVE.MONEY

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  2. Beautiful jewelry & fabulous photography! You're so blessed to have such a talented collaboration of people to pool from.

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