I recently opened up a shop on ArtFire, which is most likely going to become the permanent home of my shop, which for the past three years has been on etsy.
It was the amazing deal they recently offered that prompted me to look into ArtFire further. Just under $6 per month, list all you want, no fees on the selling end. I can easily spend that on etsy in a week, just listing items or relisting in an attempt to get a few seconds on the front page.
Up until a year ago, etsy was good for me. I averaged a sale per week...not horrible, not amazing, but it was consistent, as were views. As etsy has gotten super saturated with sellers, the views and the sales have continued to slow, no matter how many items I list or how much I promote my shop. I notice that often when I list an item, it never shows up on the front page, thanks to the batch uploading etsy implemented.
Needless to say I have been frustrated, and, although I love etsy, there are a few features about ArtFire that I love even more, as will my customers.
You do not have to open an account with ArtFire to buy! I think this is awesome! I really think I have lost some buyers because they don't want another account with another username and another password. They just want to buy something and get on with their life!
Also, sellers can run coupons and sales very easily! In fact, I am running a 20% off coupon the entire month of October for everything in my ArtFire shop! If I wanted to do this on etsy, I would have to "refund" buyers the difference in Paypal, or go through and mark down each item manually.
Finally, the search engine on ArtFire is so much better. Example: I did a search for "resin bangle". On etsy, there were over 47,000 results, many of them having nothing to do with "resin bangle". On ArtFire, the same search yielded a mere 7,000 results, most of them relevant. Granted, I know the traffic is higher on etsy, but still, their search engine leaves much to be desired.
SO, long story short, I have set up shop on ArtFire. And, like I said, I am running a sale for the month of October. 20% off any purchase! Just type in "october20" at checkout!
Sunday, October 3, 2010
Wednesday, September 15, 2010
Ice Inspired
I have always wanted to create clear pieces of jewelry, but have not been able to produce a top-quality product until now! I recently upgraded to a jewelry-quality resin (created by Resin Obsession). Although it is more than twice the cost of the resin I used previously, it is undeniably worth the extra expense! It's ultra clear, non-yellowing and cures much harder, which opens the door for me to make many of my new design ideas a reality!
I love to look to the top designers for inspiration, and I recently watched (over and over again, might I add), the Chanel 2010 Fall/Winter Ready To Wear runway show. After drooling over the elegant, ice-like jewelry that came down the runway, I have been experimenting with my own ice-inspired pieces. As much as I hate (hate doesn't even seem strong enough of a word) winter, it is inevitably approaching my part of the country and the artist in me is attempting to embrace it. Here are some upcoming pieces, fresh from my studio:
My ice rings are completely made by hand, beginning with a prototype, which is then molded out of silicone, and finally cast in resin. After curing, the final details are hand carved by me, meaning no two rings are ever alike. The tops are accented with sparkling Swarovski crystals!
This icicle inspired pendant is cast in a commercial mold, then manipulated before it finishes curing, creating the icy effect. After curing the final details are hand carved. It is simply stunning!
White Oak branches are used to create this pendant and earrings set. I make a custom mold of each individual branch, then cast in resin. The finished pieces are as beautiful as real branches after a Kansas ice storm, but won't ever melt!
I am completely in love with each and every one of my new creations! They will be available soon in my shop! I cannot wait to do the photo shoot for this collection! It's going to be amazing!
I love to look to the top designers for inspiration, and I recently watched (over and over again, might I add), the Chanel 2010 Fall/Winter Ready To Wear runway show. After drooling over the elegant, ice-like jewelry that came down the runway, I have been experimenting with my own ice-inspired pieces. As much as I hate (hate doesn't even seem strong enough of a word) winter, it is inevitably approaching my part of the country and the artist in me is attempting to embrace it. Here are some upcoming pieces, fresh from my studio:




I am completely in love with each and every one of my new creations! They will be available soon in my shop! I cannot wait to do the photo shoot for this collection! It's going to be amazing!
Labels:
branches,
Chanel,
deanna burasco designs,
handmade jewelry,
ice,
nature,
resin jewelry,
sticks,
winter
Tuesday, August 10, 2010
On The Fringe Of Fall
This is the time of year I begin longing for the first days of fall. Days with crisp, cool breezes that allow for layers. I love the season. It's the best weather season in Kansas City!
My favorite part of fall is pulling out clothes I haven't worn in months. I love how things seem almost new when you haven't worn them for a while. And I love dreaming up new jewelry to reflect the cooler season! A couple of years ago I made a fringe-styled necklace that was a perfect accessory to wear on chilly evenings out. This year, I have redesigned it, and am going to just love wearing it!
The beads are all handcrafted from black polymer clay and styled to look like lava beads, finished with a metallic sheen. The largest beads are a little over one inch in diameter. The fringe is created by hand-knotting individual sections of yarn between each bead. It is so cozy! On a cool fall evening it not only adds a touch of warmth, but also tons of style!
I might be offering a couple of these for sale later in the season, so keep your eyes out as the weather cools down!
My favorite part of fall is pulling out clothes I haven't worn in months. I love how things seem almost new when you haven't worn them for a while. And I love dreaming up new jewelry to reflect the cooler season! A couple of years ago I made a fringe-styled necklace that was a perfect accessory to wear on chilly evenings out. This year, I have redesigned it, and am going to just love wearing it!

I might be offering a couple of these for sale later in the season, so keep your eyes out as the weather cools down!
Monday, August 9, 2010
Hot Nights and L.A.!

While I was in downtown Kansas City, some of my inventory was in Los Angeles, enjoying some West Coast publicity! I recently had the pleasure of meeting local singer Sarah McMullen, who has graciously allowed me to accessorize her for a few events in Los Angeles. I will be designing accessories for Sarah to wear to the L.A. Music Awards in November, which is going to be so exciting! Sarah has been nominated for best pop artist of the year!

Monday, August 2, 2010
Hot Hardware!
I am so in love with my new Aisle 15 Collection, I almost forgot how horrible the heat and humidity are in Kansas City right now!
I chose basic black today (as I often do) and accented the outfit with two items from my Aisle 15 Collection; the Washer Cross Necklace and matching cuff bracelet. 

I discovered a new layered look, pairing a frilly fitted black top with a basic dark grey tank as an overlay. I simply pulled the collar over the top of the tank and voila! A new look! Exciting indeed! : )
Don't forget to check out the Aisle 15 Collection! If you live in the Kansas City area, check out select pieces exclusively at NGBoutique in Westport, 4149 Pennsylvania, Kansas City.
Thursday, July 29, 2010
My Customers Are Rock Stars!

I just looooove it when customers tell me how much they love a piece they purchased! I love it even more to get a photo! Here is Sara, who recently rocked her Rock Star Necklace at a concert in Chicago. This is a great photo, not only of Sara, but it shows off the sparkly awesomeness of this necklace so well!
Sara is a fellow blogger. Check out her blog here!
Sunday, July 25, 2010
Who Doesn't LOVE A Huge Sale?
I just heard about an A-MA-ZING sale happening this Thursday only in Kansas City's Westport!
Nikki Grant Boutique, as well as some other Westport boutiques, including Seduzion Leggs, Screen Tee Gallery and Imagery are having a massive sale this Thursday evening from 5pm - 8pm!
Stop in Nikki Grant for cupcakes and a glass of wine and enjoy 50% off everything except jewelry! You will find some really cute and unique clothing at amazing prices!
Also enjoy a first look at pieces from my new collection, Aisle 15, which doesn't officially debut until August 1st. Hit up NGB and see it first!
Visit the NGB facebook page to preview her gorgeous inventory!
Nikki Grant Boutique, as well as some other Westport boutiques, including Seduzion Leggs, Screen Tee Gallery and Imagery are having a massive sale this Thursday evening from 5pm - 8pm!
Stop in Nikki Grant for cupcakes and a glass of wine and enjoy 50% off everything except jewelry! You will find some really cute and unique clothing at amazing prices!
Also enjoy a first look at pieces from my new collection, Aisle 15, which doesn't officially debut until August 1st. Hit up NGB and see it first!
Visit the NGB facebook page to preview her gorgeous inventory!
Labels:
deanna burasco designs,
Nikki Grant Boutique,
Sale,
Shopping,
Westport
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